Deconstructing medical practice marketing.
The healthcare marketing game has radically changed. Medical practices must rely on strategies instead of tactics to better separate themselves from the competition. The Internet has become a disruptive force in marketing, tipping the balance and control of the reputations of medical practices to the patient. Done right, medical practices can harness this new energy to attract new patients and keep current patients loyal.
Verasoni. kasbo@verasoni.com
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Kasbo
D057218:Blogging; D006801:Humans; D020407:Internet; D040541:Marketing / Q000379:methods*; D011216:Practice Management, Medical; D012017:Referral and Consultation; D014481:United States