title: Implicit associational responses produced by words in pairs of unrelated words.
abstract: The purpose of this study was to determine if implicit associational responses (IARs) occur to individual words presented as pairs for associative learning. The occurrence of IARs was determined by a YES-NO recognition test, and IARs for words presented singly for study provided a base line. For all conditions, false recognitions to assumed IARs occurred; the magnitude was equivalent for words presented for study as pairs as for the same words presented singly. No evidence was found that IARs occurred during the testing phase.
authors.affiliation: Department of Psychology, Northwestern University, 60201, Evanston, Illinois.
authors.forename: B J
authors.initials: BJ
authors.lastname: Underwood
authors.forename: C S
authors.initials: CS
authors.lastname: Reichardt