title: Alcohol industry and non-alcohol industry sponsorship of sportspeople and drinking.
abstract: OBJECTIVE
  To examine the relationship between direct alcohol and non-alcohol sponsorship and drinking in Australian sportspeople.
  
  
  METHODS
  Australian sportspeople (N = 652; 51% female) completed questionnaires on alcohol and non-alcohol industry sponsorship (from bars, cafes etc.), drinking behaviour (Alcohol Use Disorders Identification Test (AUDIT)) and known confounders.
  
  
  RESULTS
  31% reported sponsorship (29.8% alcohol industry; 3.7% both alcohol and non-alcohol industry and 1.5% non-alcohol industry only) Multivariate regression showed that receipt of alcohol industry sponsorship was predictive of higher AUDIT scores (β(adj) = 1.67, 95% confidence interval (CI): 0.56-2.78), but non-alcohol industry sponsorship and combinations of both were not (β(adj) = 0.18, 95% CI: -2.61 to 2.68; and β(adj) = 2.58, 95% CI: -0.60 to 5.76, respectively).
  
  
  CONCLUSIONS
  Governments should consider alternatives to alcohol industry sponsorship of sport. Hypothecated taxes on tobacco have been used successfully for replacing tobacco sponsorship of sport in some countries, and may show equal utility for the alcohol industry's funding of sport.
authors.affiliation: School of Political and Social Sciences, Monash University, VIC, Australia. kerrykez@gmail.com
authors.forename: Kerry S
authors.initials: KS
authors.lastname: O'Brien
authors.forename: Peter G
authors.initials: PG
authors.lastname: Miller
authors.forename: Gregory S
authors.initials: GS
authors.lastname: Kolt
authors.forename: Matthew P
authors.initials: MP
authors.lastname: Martens
authors.forename: Andrew
authors.initials: A
authors.lastname: Webber
mesh_terms: D000328:Adult; D000329:Advertising; D000428:Alcohol Drinking / Q000191:economics*; D000434:Alcoholic Beverages / Q000191:economics*; D000435:Alcoholic Intoxication / Q000191:economics / Q000523:psychology; D005260:Female; D005378:Financial Support; D006801:Humans; D007221:Industry / Q000191:economics*; D008297:Male; D013177:Sports / Q000191:economics*; D011795:Surveys and Questionnaires; D014495:Universities; D055815:Young Adult