title: Strong smoker interest in 'setting an example to children' by quitting: national survey data.
abstract: OBJECTIVE
  To further explore smoker views on reasons to quit.
  
  
  METHODS
  As part of the multi-country ITC Project, a national sample of 1,376 New Zealand adult (18+ years) smokers was surveyed in 2007/08. This sample included boosted sampling of Māori, Pacific and Asian New Zealanders.
  
  
  RESULTS
  'Setting an example to children' was given as 'very much' a reason to quit by 51%, compared to 45% giving personal health concerns. However, the 'very much' and 'somewhat' responses (combined) were greater for personal health (81%) than 'setting an example to children' (74%). Price was the third ranked reason (67%). In a multivariate analysis, women were significantly more likely to state that 'setting an example to children' was 'very much' or 'somewhat' a reason to quit; as were Māori, or Pacific compared to European; and those suffering financial stress.
  
  
  CONCLUSIONS
  The relatively high importance of 'example to children' as a reason to quit is an unusual finding, and may have arisen as a result of social marketing campaigns encouraging cessation to protect families in New Zealand.
  
  
  CONCLUSIONS
  The policy implications could include a need for a greater emphasis on social reasons (e.g. 'example to children'), in pack warnings, and in social marketing for smoking cessation.
authors.affiliation: Department of Public Health, University of Otago, Wellington, New Zealand. george.thomson@otago.ac.nz
authors.forename: George
authors.initials: G
authors.lastname: Thomson
authors.forename: Nick
authors.initials: N
authors.lastname: Wilson
authors.forename: Deepa
authors.initials: D
authors.lastname: Weerasekera
authors.forename: Richard
authors.initials: R
authors.lastname: Edwards
mesh_terms: D000293:Adolescent; D000328:Adult; D001294:Attitude to Health; D002648:Child; D005260:Female; D006306:Health Surveys; D006801:Humans; D008297:Male; D008875:Middle Aged; D009042:Motivation; D015999:Multivariate Analysis; D009520:New Zealand; D010290:Parents; D012907:Smoking / Q000009:adverse effects; D016540:Smoking Cessation / Q000523:psychology*; D000074606:Smoking Prevention; D011795:Surveys and Questionnaires; D013689:Telephone; D055815:Young Adult