title: Marketing the interventional clinical practice to the referring community and to patients.
abstract: If interventionalists are able to set up clinical practices and promote themselves along service lines, especially peripheral arterial disease, it is likely that they will have some market share and that market share will grow as new devices and technologies become available. The key to success will be changing the impression of the referring community that interventional radiologists are technical specialists and don't see patients. Marketing experts tell us that several impressions are required for a concept to stick with the target audience. One of the most important points that an interventionalist can make to establish themselves as a clinical specialty is high-quality work and effective communications.
authors.affiliation: Brown Medical School, Rhode Island Hospital, Providence, Rhode Island.
authors.forename: Timothy P
authors.initials: TP
authors.lastname: Murphy
authors.forename: Gregory M
authors.initials: GM
authors.lastname: Soares