title: [Peculiarity of consumer preference shaping in pharmaceutical market in azerbaijan].
abstract: Pharmaceutical market researches in terms of consumer behavior are topical in current social-economical conditions. Thereby the goal of these researches is studying of particular properties of consumer behavior on the drug market and identifying of factors affect on its formation. The method of questioning was used. The questionnaire has been completed from the point of view of possibilities and interests of common consumer. One part of questions was concerned to demographical and personal characteristics of customers. For the analysis of consumer behavior have been used parameters such as frequency of visits to definite pharmacy, attraction of pharmacy, types of purchases. The survey had been determined the basic factors of pharmacy visitors' consumer behavior. According to the consumers opinion the main criteria of choice of pharmacy were professional knowledge and experience of pharmacy's workers. Some of economical factors, such as affordability and etc. have been analyzed.
authors.affiliation: Azerbaijan Medical University, Department of Pharmaceutical Technology, Economics and Organization of Pharmacy, Baku, Azerbaijan.
authors.forename: L
authors.initials: L
authors.lastname: Mansurova
mesh_terms: D000328:Adult; D001382:Azerbaijan; D003258:Consumer Behavior / Q000706:statistics & numerical data*; D004346:Drug Information Services / Q000706:statistics & numerical data; D005260:Female; D006801:Humans; D007407:Interviews as Topic; D008297:Male; D040541:Marketing / Q000379:methods; D008875:Middle Aged; D010594:Pharmacies / Q000706:statistics & numerical data*; D010595:Pharmacists / Q000706:statistics & numerical data*; D012923:Social Class; D011795:Surveys and Questionnaires / Q000706:statistics & numerical data; D055815:Young Adult