title: Optimizing your vascular practice: how to communicate with referring doctors, increase referrals, and work with cardiologists and interventional radiologists.
abstract: After the fellowship in vascular surgery is completed there is the daunting task of going into practice and succeeding. There are various tools that one can use to succeed in practice and also work closely with other specialists. The key to success is marketing and innovation. Using the two together any vascular surgeon can succeed. Marketing has multiple facets not to be confused with advertising. Total marketing revolves around the surgeon. It involves personal attributes, running of the office, behavior in the hospital, working with other physicians, and using advertising channels. Innovation is required as the art and science of the specialty continues to evolve. Vascular surgeons need to be on the cutting edge of providing latest technology as well as latest methods of delivering care.
authors.affiliation: Kalamazoo Center for Medical Studies, Michigan State College of Human Medicine, 1815 Henson, Kalamazoo, MI 49048, USA. kjain@avsurgery.com
authors.forename: Krishna M
authors.initials: KM
authors.lastname: Jain
authors.forename: John S
authors.initials: JS
authors.lastname: Munn
authors.forename: Mark C
authors.initials: MC
authors.lastname: Rummel
authors.forename: Dan
authors.initials: D
authors.lastname: Johnston
authors.forename: Chris
authors.initials: C
authors.lastname: Longton
authors.forename: Tammy
authors.initials: T
authors.lastname: Klemens
authors.forename: Lisa
authors.initials: L
authors.lastname: Cotten
mesh_terms: D001291:Attitude of Health Personnel; D002309:Cardiology / Q000458:organization & administration*; D019033:Delivery of Health Care, Integrated / Q000458:organization & administration; D004059:Diffusion of Innovation; D018578:Hospital-Physician Relations; D006801:Humans; D033183:Interdisciplinary Communication; D008389:Marketing of Health Services / Q000458:organization & administration*; D009937:Organizational Objectives; D011216:Practice Management, Medical / Q000458:organization & administration*; D015641:Radiography, Interventional; D012017:Referral and Consultation / Q000458:organization & administration*; D014656:Vascular Surgical Procedures / Q000458:organization & administration*; D016526:Workload