title: Cross-modal evaluative priming: emotional sounds influence the processing of emotion words.
abstract: Cross-modal priming occurs when a prime presented in one sensory modality influences responses to a target in a different sensory modality. Currently, demonstrations of cross-modal evaluative priming have been sparse and limited. In the present study, we seek to partially rectify this state of affairs by examining cross-modal evaluative priming from auditory primes to visual targets. Significant cross-modal priming effects were found, but only for negative primes. Results are discussed in terms of the negativity bias, and several suggestions are provided for using cross-modal evaluative priming to address theoretically important questions about emotion and cognition.
authors.affiliation: Department of Psychology, Washington University in St. Louis, MO, USA.
authors.forename: Laura D
authors.initials: LD
authors.lastname: Scherer
authors.forename: Randy J
authors.initials: RJ
authors.lastname: Larsen
mesh_terms: D000161:Acoustic Stimulation; D001143:Arousal; D003071:Cognition; D004644:Emotions; D005260:Female; D006801:Humans; D008297:Male; D010775:Photic Stimulation; D012660:Semantics; D013016:Sound