title: Malt liquor marketing in inner cities: the role of neighborhood racial composition.
abstract: In response to anecdotal reports that African American neighborhoods are targeted for high-alcohol malt liquor advertising, the authors observed alcohol ads on off-premise alcohol outlets, billboards, and transit structures in 10 U.S. cities over 3 years. Malt liquor ads were prevalent on storefronts, but rare on billboards. Using Poisson regression, the authors found that storefront malt liquor ads were more common in neighborhoods with higher percentages of African Americans, even after controlling for social and physical disorder. Results suggest that policymakers attempting to reduce malt liquor-related harms may do well to consider regulations that limit storefront advertising exposure.
authors.affiliation: University of Minnesota, Minneapolis, Minnesota 55454-1015, USA.
authors.forename: Pat
authors.initials: P
authors.lastname: McKee
authors.forename: Rhonda
authors.initials: R
authors.lastname: Jones-Webb
authors.forename: Peter
authors.initials: P
authors.lastname: Hannan
authors.forename: Lan
authors.initials: L
authors.lastname: Pham
mesh_terms: D000329:Advertising; D001741:Black or African American; D000428:Alcohol Drinking / Q000208:ethnology*; D000437:Alcoholism / Q000208:ethnology* / Q000473:pathology / Q000517:prevention & control; D001515:Beer; D002947:Cities; D002523:Edible Grain; D006801:Humans; D040541:Marketing; D012111:Residence Characteristics; D012309:Risk-Taking; D012931:Social Environment; D014505:Urban Population