title: [What kind of communication in the prosumers' era?].
abstract: The constant interconnection has altered some communicational rhythms and the relation between deepening, reflection and open expression of one's own opinions. What it is said in the different communities in the web can amplify or destroy an expensive advertising campaign or a campaign to prevent work injuries. However, it is very hard to do well in communicating "outside" the company if you do not communicate well "inside" the organisation. A shift from a communication "towards the inside" to an "internal" communication, thought as a strategic lever to share knowledge is needed. But the market, where the so-called "prosumer" increasingly emerges, does make no concessions and penalises those who do not succeed in conforming themselves to the new relational models.
authors: Università Sapienza di Roma, Facoltà di Scienze della Comunicazione.
authors: M
authors: M
authors: Stancati
mesh_terms: D003142:Communication; D006801:Humans; D016272:Occupational Health