title: Modulation of the fusiform face area following minimal exposure to motivationally relevant faces: evidence of in-group enhancement (not out-group disregard).
abstract: Studies have shown that fusiform face area (FFA) activity increases with visual expertise. We present an fMRI study showing that faces from a social category made relevant by an experimental manipulation (members of an experimentally created in-group) preferentially recruited the FFA even when they were matched in exposure to face stimuli from a less significant social category (members of an experimentally created out-group). Faces were randomly assigned to groups and fully counterbalanced so that no perceptual cues allowed participants to visually distinguish category membership. The results revealed a pattern of in-group enhancement (not out-group disregard), such that the FFA was selectively engaged following the presentation of in-group compared with out-group or unaffiliated control faces even when the intergroup distinction was arbitrary, and exposure to in-group and out-group faces was equivalent and brief. In addition, individual differences in FFA activity for in-group versus out-group faces were correlated with recognition memory differences for in-group and out-group faces. The effects of group membership on the FFA were not affected by task instruction to respond to in-group or out-group members and were functionally dissociated from early visual processing in the primary visual cortex. This study provides evidence that the FFA is sensitive to top-down influences and may be involved in subordinate level (vs. superordinate level) encoding of stimuli in the absence of long-term exposure or explicit task instructions.
authors: New York University, New York, NY 10012, USA. jay.vanbavel@nyu.edu
authors: Jay J
authors: JJ
authors: Van Bavel
authors: Dominic J
authors: DJ
authors: Packer
authors: William A
authors: WA
authors: Cunningham
mesh_terms: D000704:Analysis of Variance; D001931:Brain Mapping; D005145:Face; D005260:Female; D006801:Humans; D007091:Image Processing, Computer-Assisted; D008279:Magnetic Resonance Imaging; D008297:Male; D009042:Motivation; D010100:Oxygen / Q000097:blood; D010364:Pattern Recognition, Visual / Q000502:physiology*; D010775:Photic Stimulation; D011930:Reaction Time; D021641:Recognition, Psychology; D014793:Visual Cortex / Q000098:blood supply / Q000502:physiology*; D055815:Young Adult
chemical_list: D010100:Oxygen