title: Communication strategies to improve HIV treatment adherence.
abstract: Although antiretroviral therapy has increased the survival of HIV-positive patients, traditional approaches to improving medication adherence have failed consistently. Acknowledging the role of communication in health behavior, we conducted a qualitative study to learn about patients' HIV treatment adherence experiences and to identify which communication strategies might influence adherence. Findings indicate that five constructs--cultural beliefs/language, stigma, cues to action, self-efficacy, and mood state--are potentially modifiable by improved communication. Results will be used to create a direct marketing campaign targeted to HIV-infected patients.
authors: Department of Family & Community Medicine, Baylor College of Medicine, 3701 Kirby Drive, Suite 600, Houston, TX 77098, USA. drochon@bcm.edu
authors: Donna
authors: D
authors: Rochon
authors: Michael W
authors: MW
authors: Ross
authors: Carol
authors: C
authors: Looney
authors: Vishnu P
authors: VP
authors: Nepal
authors: Andrea J
authors: AJ
authors: Price
authors: Thomas P
authors: TP
authors: Giordano
mesh_terms: D000339:Affect; D019380:Anti-HIV Agents / Q000627:therapeutic use*; D023241:Antiretroviral Therapy, Highly Active / Q000523:psychology; D003142:Communication; D003469:Culture; D005260:Female; D017144:Focus Groups; D015658:HIV Infections / Q000188:drug therapy* / Q000523:psychology; D006801:Humans; D008297:Male; D055118:Medication Adherence / Q000523:psychology*; D017010:Reminder Systems; D020377:Self Efficacy; D013240:Stereotyping
chemical_list: D019380:Anti-HIV Agents