title: Rural print media portrayal of secondhand smoke and smoke-free policy.
abstract: The purpose of this article is to describe how the print media portrays secondhand smoke and smoke-free policy in rural communities. Baseline print media clips from an ongoing 5-year study of smoke-free policy development in 40 rural communities were analyzed. The authors hypothesized that community population size would be positively associated with media favorability toward smoke-free policy. Conversely, pounds of tobacco produced and adult smoking prevalence would be negatively associated with media favorability. There was a positive correlation between population size and percentage of articles favorable toward smoke-free policy. The authors did not find a correlation between adult smoking or tobacco produced and media favorability toward smoke-free policy, but we did find a positive relationship between tobacco produced and percentage of pro-tobacco articles and a negative relationship between adult smoking prevalence and percentage of articles about health/comfort. Implications for targeting pro-health media in rural communities as well as policy-based initiatives for tobacco control are discussed.
authors: University of Kentucky, Lexington, KY, USA.
authors: Donald W
authors: DW
authors: Helme
authors: Mary Kay
authors: MK
authors: Rayens
authors: Sarah E
authors: SE
authors: Kercsmar
authors: Sarah M
authors: SM
authors: Adkins
authors: Shelby J
authors: SJ
authors: Amundsen
authors: Erin
authors: E
authors: Lee
authors: Carol A
authors: CA
authors: Riker
authors: Ellen J
authors: EJ
authors: Hahn
mesh_terms: D000328:Adult; D001294:Attitude to Health; D015706:Bibliometrics; D006801:Humans; D007629:Kentucky / Q000453:epidemiology; D008402:Mass Media / Q000706:statistics & numerical data; D015995:Prevalence; D016032:Randomized Controlled Trials as Topic; D012424:Rural Population; D061845:Smoke-Free Policy / Q000331:legislation & jurisprudence* / Q000639:trends; D012907:Smoking / Q000009:adverse effects / Q000453:epidemiology; D000074606:Smoking Prevention; D040241:Social Marketing; D019460:Tobacco Industry / Q000706:statistics & numerical data; D014028:Tobacco Smoke Pollution / Q000009:adverse effects / Q000331:legislation & jurisprudence / Q000517:prevention & control*
chemical_list: D014028:Tobacco Smoke Pollution