title: Spread the word. Word of mouth is a powerful, but often undervalued, marketing strategy---here's how to harness it.
authors.affiliation: UK HealthCare, University of Kentucky, KY, USA. bill.gombeski@uky.edu
authors.forename: William
authors.initials: W
authors.lastname: Gombeski
authors.forename: Jason
authors.initials: J
authors.lastname: Britt
authors.forename: Tanya
authors.initials: T
authors.lastname: Wray
authors.forename: Jan
authors.initials: J
authors.lastname: Taylor
authors.forename: Wanda
authors.initials: W
authors.lastname: Adkins
authors.forename: Karen
authors.initials: K
authors.lastname: Riggs
mesh_terms: D003258:Consumer Behavior; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D010565:Persuasive Communication; D006113:United Kingdom