title: Factors associated with recall of media reports about vitamin D and sun protection.
abstract: OBJECTIVE
  To assess the recall of media reports about vitamin D and associated factors.
  
  
  METHODS
  Analysis of cross-sectional telephone interview data (2,001 Queensland adults, 18-70 years) on vitamin D and personal sun protection, recall of media reports and participant characteristics.
  
  
  RESULTS
  83.7% of participants had heard of vitamin D, 47.5% through the media. Only 513 (25.6%) participants recalled the media content within four main themes: vitamin D is beneficial/comes from the sun (47.0%); some people aren't getting enough vitamin D, need more sun (27.9%); need to balance sun exposure and skin protection (11.5%); or other (13.6%). Only 65 of the 950 participants (6.8%) reported a change to their behaviour(s) due to the media report.
  
  
  CONCLUSIONS
  Although the media were the main source of information about vitamin D for almost 50% of participants, recall of the content and direct effect on behaviour was low. Only a small minority recalled a balanced media report of beneficial and harmful aspects of sun exposure.
  
  
  CONCLUSIONS
  Health professionals often supply media with background information. To achieve best public health practice for sun protection and vitamin D, information to foster balanced media reports should be provided.
authors.affiliation: School of Public Health, Institute of Health and Biomedical Innovation, Queensland University of Technology, Kelvin Grove, Qld. d.langbecker@qut.edu.au
authors.forename: Danette
authors.initials: D
authors.lastname: Langbecker
authors.forename: Pip
authors.initials: P
authors.lastname: Youl
authors.forename: Michael
authors.initials: M
authors.lastname: Kimlin
authors.forename: Karen
authors.initials: K
authors.lastname: Remm
authors.forename: Monika
authors.initials: M
authors.lastname: Janda
mesh_terms: D000293:Adolescent; D000328:Adult; D000368:Aged; D001315:Australia; D003430:Cross-Sectional Studies; D005260:Female; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D033181:Information Dissemination; D007407:Interviews as Topic; D008297:Male; D008402:Mass Media; D011939:Mental Recall; D008875:Middle Aged; D011634:Public Health; D013471:Sunburn / Q000517:prevention & control*; D013472:Sunlight; D013689:Telephone; D014807:Vitamin D / Q000627:therapeutic use*; D055815:Young Adult
chemical_list: D014807:Vitamin D