title: Beat the odds. Marketing health services to mentally ill Medicaid patients requires creativity and persistence, but age-old barriers can be broken.
authors.affiliation: Molina Medical, Compass Health, Everett, WA, USA. Thomas.Tocher@MolinaHealthCare.com
authors.forename: Thomas M
authors.initials: TM
authors.lastname: Tocher
authors.forename: Janice
authors.initials: J
authors.lastname: Frates
mesh_terms: D006801:Humans; D008389:Marketing of Health Services; D008484:Medicaid; D028642:Persons with Psychiatric Disorders; D019982:Organizational Case Studies; D014481:United States; D014861:Washington