title: Association between alcohol advertising and beer drinking among adolescents.
abstract: OBJECTIVE
  To analyze the association between alcohol advertising and beer drinking among adolescents.
  
  
  METHODS
  A total of 1,115 students enrolled in the 7th and 8th grades of three public schools in São Bernardo do Campo, Southeastern Brazil, were interviewed in 2006. The independent variables were as follows: attention paid to alcohol advertisements, belief in the veracity of advertisements, affective response to advertisements and previous tobacco use, among others. The dependent variable was beer drinking in the last 30 days. Univariate and multiple logistic regression analyses were made. Age, importance given to religion and the presence of a bathroom in the home were used as control.
  
  
  RESULTS
  Beer drinking in the last 30 days was associated with tobacco use (OR = 4.551), having a favorite alcoholic beverage brand (OR = 5.150), poor parental supervision (OR = 2.139), considering parties one goes to as similar to those seen in commercials (OR = 1.712), paying more attention to advertisements (OR = 1.563) and believing that advertisements tell the truth (OR = 2.122). This association remained, even in the presence of other variables associated with beer drinking.
  
  
  CONCLUSIONS
  Alcohol advertisements are positively associated with recent beer drinking, because they remind adolescents of their own reality or make them believe in their veracity. Alcohol advertisement restrictions can be one way to prevent alcohol use and abuse by adolescents.
authors.affiliation: Departamento de Psiquiatria e Psicologia Médica, Universidade Federal de São Paulo, São Paulo, SP, Brasil. faria_ro@hotmail.com
authors.forename: Roberta
authors.initials: R
authors.lastname: Faria
authors.forename: Alan
authors.initials: A
authors.lastname: Vendrame
authors.forename: Rebeca
authors.initials: R
authors.lastname: Silva
authors.forename: Ilana
authors.initials: I
authors.lastname: Pinsky
mesh_terms: D000293:Adolescent; D000329:Advertising; D000428:Alcohol Drinking / Q000453:epidemiology / Q000517:prevention & control* / Q000523:psychology; D000434:Alcoholic Beverages / Q000706:statistics & numerical data*; D001515:Beer / Q000706:statistics & numerical data; D001938:Brazil / Q000453:epidemiology; D002648:Child; D005260:Female; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008297:Male; D012044:Regression Analysis; D012959:Socioeconomic Factors; D013334:Students