title: [Health care units image development on the market of medical services].
abstract: The cause for this document is to present a deliberation on public health facility image development on the medical services market. Marketization of the health service, growing awareness of Polish citizens and their expectation of high service quality as well as increased competition in the healthcare system market is the reason why health unit managers need to put a lot of strength and effort in sustaining or improving the image of the facility they run. Such action gives a chance for obtaining a competitive advantage.
authors.affiliation: Zakład Zdrowia Publicznego Pomorskiej Akademii Medycznej w Szczecinie ul. Zołnierska 48, 71-210 Szczecin.
authors.forename: Ewa
authors.initials: E
authors.lastname: Kemicer-Chmielewska
authors.forename: Beata
authors.initials: B
authors.lastname: Karakiewicz
mesh_terms: D004465:Economic Competition; D019981:Health Care Sector / Q000458:organization & administration; D008389:Marketing of Health Services / Q000458:organization & administration*; D011044:Poland; D011787:Quality of Health Care / Q000458:organization & administration*