title: Talking to my generation. VCU Medical Center's marketing campaign connects with a generational focus.
authors.affiliation: Virginia Commonwealth University Medical Center, Richmond, VA, USA. mirigaray@mcvh-vcu.edu
authors.forename: Marcos
authors.initials: M
authors.lastname: irigaray
authors.forename: Linda
authors.initials: L
authors.lastname: MacCracken
mesh_terms: D000046:Academic Medical Centers / Q000458:organization & administration*; D000329:Advertising; D000367:Age Factors; D006801:Humans; D016901:Intergenerational Relations; D008389:Marketing of Health Services / Q000458:organization & administration*; D014768:Virginia