title: Challenges for pharmaceutical industry: new partnerships for sustainable human health.
abstract: The healthcare burden is increasing in both the developed and the developing world and there is widespread acceptance that the historical pharmaceutical business model is not sustainable. In order to meet the healthcare challenge, companies and academia need to develop new business models to increase the probability of success and decrease the cost of failure. New partnerships have already emerged in the area of neglected diseases and other models for diseases of the developed world are emerging.
authors.affiliation: OI Pharma Partners Ltd, Red Sky House, Fairclough Hall, Halls Green, Weston SG4 7DP, UK. jackie@pharmivation.com
authors.forename: Jackie
authors.initials: J
authors.lastname: Hunter
mesh_terms: D003299:Cooperative Behavior; D004345:Drug Industry; D006293:Health Promotion; D006801:Humans; D058069:Neglected Diseases / Q000188:drug therapy; D055818:Public-Private Sector Partnerships; D035703:Therapies, Investigational