title: Marketing our message.
authors.forename: R Sean
authors.initials: RS
authors.lastname: Morrison
authors.forename: Hermann
authors.initials: H
authors.lastname: Merkin
mesh_terms: D001293:Attitude to Death; D035843:Biomedical Research; D003142:Communication; D006297:Health Services Accessibility; D006801:Humans; D007802:Language; D008389:Marketing of Health Services; D010166:Palliative Care; D011639:Public Opinion