title: [Ethical issues in a market dispute between clinical laboratories and a health plan: case report].
abstract: In Brazil the private health plans appear as an alternative to the public health assistance. This segment suffered great intensification in the seventies and eighties, culminating in the entry of large insurance company in the scenario of supplementary medicine. Quickly, the service providers associated with these insurance companies, consolidating them in the market and triggering a relationship of dependency. This article analyzed, in the form of a case report, a marketing dispute between clinical laboratories and a health plan, emphasizing the moral and ethical aspects involved in this episode.
authors.affiliation: Laboratório Central de Biomedicina, Centro de Ciências Biológicas e da Saúde, Universidade Tiradentes, Aracaju, SE 49000-000. malonepinheiro@hotmail.com
authors.forename: Malone Santos
authors.initials: MS
authors.lastname: Pinheiro
authors.forename: Ana Maria Guedes
authors.initials: AM
authors.lastname: de Brito
authors.forename: Verônica de Lourdes Sierpe
authors.initials: Vde L
authors.lastname: Jeraldo
authors.forename: Kariny Souza
authors.initials: KS
authors.lastname: Pinheiro
mesh_terms: D026688:Bioethical Issues; D001938:Brazil; D034462:Dissent and Disputes; D006801:Humans; D007348:Insurance, Health; D007753:Laboratories / Q000941:ethics*; D008389:Marketing of Health Services / Q000941:ethics*; D017149:Private Sector