title: Ethos groceries and countercultural appetites: consuming memory in Whole Foods' brand utopia.
authors.affiliation: Fairfield University.
authors.forename: Michael
authors.initials: M
authors.lastname: Serazio
mesh_terms: D001628:Beverages / Q000191:economics / Q000266:history; D004032:Diet / Q000191:economics / Q000208:ethnology / Q000266:history / Q000523:psychology; D005502:Food / Q000191:economics / Q000266:history; D019649:Food Industry / Q000191:economics / Q000193:education / Q000266:history / Q000331:legislation & jurisprudence; D005515:Food Labeling / Q000191:economics / Q000266:history / Q000331:legislation & jurisprudence; D018857:Food Packaging / Q000191:economics / Q000266:history / Q000331:legislation & jurisprudence; D058870:Food, Organic / Q000191:economics / Q000266:history; D049673:History, 20th Century; D049674:History, 21st Century; D008019:Life Style / Q000208:ethnology / Q000266:history; D058871:Organic Agriculture / Q000191:economics / Q000193:education / Q000266:history / Q000331:legislation & jurisprudence; D011639:Public Opinion / Q000266:history; D014481:United States / Q000208:ethnology