title: Reinventing R&D in an open innovation ecosystem.
abstract: Today, the idea that random collisions and interactions offer solutions and business opportunities is no longer acceptable. Instead, partnerships and alignments, both downstream and upstream, are paramount for cross-fertilization and synergy. To survive, and thrive, in today's world of global innovation, alliances based on compatible differences must be sought. Innovation Partnerships and the Sharing-is-Winning model represent a paradigm shift toward accelerating co-development of sustainable innovation, with alignment of the entire value chain with consumer-centric innovations being one of its main pillars. It includes 3 levels of typical joint development: universities, research institutes, and centers; start-ups and individual inventors; a select number of key strategic suppliers. Reinventing R&D in an open innovation ecosystem and increasing success rates in an increasingly competitive marketplace require implementing significant steps--both perceived and tangible. Specific recommendations are provided for 10 major identified topics: leadership, strategy, the consumer, the value chain, internal experts and championship, metrics, IP, culture, academia, and passion. The Sharing-is-Winning model extends the scope of open innovation to sustainable and enhanced processes of co-innovation.
authors.affiliation: Life2Years Inc, 1250 South Orange Grove Blvd, Pasadena, CA 91105, USA.
authors.forename: Helmut
authors.initials: H
authors.lastname: Traitler
authors.forename: Heribert J
authors.initials: HJ
authors.lastname: Watzke
authors.forename: I Sam
authors.initials: IS
authors.lastname: Saguy
mesh_terms: D003299:Cooperative Behavior; D004059:Diffusion of Innovation; D006801:Humans; D007857:Leadership; D009936:Organizational Innovation; D055818:Public-Private Sector Partnerships; D012106:Research; D014495:Universities