title: Impact of framing on intentions to vaccinate daughters against HPV: a cross-cultural perspective.
abstract: BACKGROUND
  Effective promotion of the human papilloma virus (HPV) vaccine across ethnic/racial groups may help curtail disparities in cervical cancer rates.
  
  
  OBJECTIVE
  This study aims to investigate mothers' intentions to vaccinate daughters against HPV as a function of message framing (gain versus loss) across three cultural groups: Hispanic, non-Hispanic white, and non-Hispanic African-American.
  
  
  METHODS
  One hundred fifty mothers were recruited from city department of health clinics and asked to respond to information about the HPV vaccine for their daughters. In a repeated-measures experiment, two different frames (gain and loss) were used to present the information.
  
  
  RESULTS
  The results indicated that both frames are equally effective in promoting vaccination intentions in non-Hispanic white mothers. Conversely, a loss frame message was more effective in non-Hispanic African-American and Hispanic mothers.
  
  
  CONCLUSIONS
  Information sharing campaigns, aimed at promoting the HPV vaccine among ethnic minority groups should be modified to not focus exclusively on the benefits of vaccination.
authors.affiliation: Center for AIDS Intervention Research, Medical College of Wisconsin, 2071 N. Summit Avenue, Milwaukee, WI 53202, USA. jlechuga@mcw.edu
authors.forename: Julia
authors.initials: J
authors.lastname: Lechuga
authors.forename: Geoffrey R
authors.initials: GR
authors.lastname: Swain
authors.forename: Lance S
authors.initials: LS
authors.lastname: Weinhardt
mesh_terms: D000328:Adult; D001741:Black or African American / Q000523:psychology; D002648:Child; D054626:Consumer Health Information / Q000379:methods*; D003431:Cross-Cultural Comparison; D005260:Female; D006630:Hispanic or Latino / Q000523:psychology; D006801:Humans; D033182:Intention; D009034:Mother-Child Relations; D009679:Nuclear Family; D014611:Vaccination / Q000523:psychology*; D044465:White People / Q000523:psychology