title: Hospital branding in challenging and uncertain times.
authors.affiliation: Thirteen/WNET (PBS) and MSNBC, USA.
authors.forename: Steve
authors.initials: S
authors.lastname: Adubato
mesh_terms: D000046:Academic Medical Centers / Q000458:organization & administration*; D003695:Delivery of Health Care / Q000191:economics / Q000379:methods; D006801:Humans; D008389:Marketing of Health Services / Q000639:trends; D018802:Patient-Centered Care / Q000592:standards; D055818:Public-Private Sector Partnerships / Q000639:trends*; D058996:Quality Improvement