title: Oldham--the second PCT in the UK to gain the award.
abstract: NHS Oldham has become the second Primary Care Trust (PCT) in the country to gain full Baby Friendly status and notably has seen breastfeeding rates at six-eight weeks more than double in the past two years. Sarah Vincent talks to Joanne Mayall from NHS Oldham, and looks at how the various challenges were overcome to make Oldham such a success story.
authors.forename: Sarah
authors.initials: S
authors.lastname: Vincent
mesh_terms: D001363:Awards and Prizes; D001942:Breast Feeding; D017598:Efficiency, Organizational; D006293:Health Promotion / Q000592:standards*; D006801:Humans; D008880:Midwifery / Q000592:standards*; D024802:Nurse's Role; D011181:Postnatal Care / Q000592:standards*; D013222:State Medicine; D006113:United Kingdom