title: Herbal-caffeinated chewing gum, but not bubble gum, improves aspects of memory.
abstract: Research has shown that standard chewing gum can affect aspects of both attention and memory. The present study examined the effects of Think Gum®, a caffeinated-herbal chewing gum, on both concentration and memory using a series of paper-based and online testing. Compared to standard chewing gum and a no-gum control, chewing caffeinated-herbal gum during testing improved aspects of memory, but did not affect concentration. The findings suggest that caffeinated-herbal chewing gum is an effective memory aid.
authors.affiliation: Think Gum LLC, 259 Ventura Ave, Palo Alto, CA, 94305, USA. MDavidson@ThinkGum.com [corrected]
authors.forename: Matthew G
authors.initials: MG
authors.lastname: Davidson
mesh_terms: D000328:Adult; D001288:Attention / Q000187:drug effects; D002110:Caffeine / Q000494:pharmacology*; D002638:Chewing Gum / Q000032:analysis*; D003071:Cognition / Q000187:drug effects; D005260:Female; D005511:Food Handling; D005527:Food, Fortified; D006801:Humans; D008297:Male; D057567:Memory, Long-Term / Q000187:drug effects*; D008570:Memory, Short-Term / Q000187:drug effects*; D009483:Neuropsychological Tests; D028321:Plant Preparations / Q000494:pharmacology*; D012647:Self-Assessment; D055815:Young Adult
chemical_list: D002638:Chewing Gum; D028321:Plant Preparations; D002110:Caffeine