title: Public enemy number one: the US Advertising Council's first drug abuse prevention campaign.
abstract: This article explores the Advertising Council's first national drug abuse prevention campaign in the 1970s. Scholarship thus far has demonstrated the ways in which the issue of drug abuse represented a chief political strategy for President Nixon. Evidence from major trade press publications, congressional hearings, and an array of archival sources suggest that this campaign was also part of a public relations crusade on behalf of the advertising industry in response to public criticism of its role in abetting a culture of drug dependence. These institutional and political pressures helped shape drug abuse prevention in the 1970 s and for the decades that followed.
authors: Institute of Communications Research, University of Illinois, Urbana, Illinois 61801, USA. mniesen@illinois.edu
authors: Molly
authors: M
authors: Niesen