title: Effects of adverts from a drug and alcohol prevention campaign on willingness to engage in alcohol-related risky behaviors.
abstract: Behavioral willingness is conceptualized as a pathway to behavior that is non-deliberative, yet traditional measures require thoughtful deliberation to complete. This study explored non-deliberative measures of alcohol-related willingness to complement recent work on marijuana-related willingness. The study also examined whether adverts from a field-tested drug and alcohol prevention campaign may have operated by influencing alcohol-related willingness. Participants viewed campaign adverts or consumer adverts (control). Outcomes were reaction times to make speeded judgments about whether one would engage in risky alcohol-related behaviors. Results showed that campaign advertisements lowered willingness to play drinking games and (for males) to drive while intoxicated.
authors.affiliation: University of North Carolina, NC, USA. comello@email.unc.edu
authors.forename: Maria Leonora G
authors.initials: ML
authors.lastname: Comello
authors.forename: Michael D
authors.initials: MD
authors.lastname: Slater
mesh_terms: D000428:Alcohol Drinking; D005260:Female; D006293:Health Promotion; D006801:Humans; D013287:Illicit Drugs; D033182:Intention; D008297:Male; D015146:Midwestern United States; D010565:Persuasive Communication; D012309:Risk-Taking; D019966:Substance-Related Disorders / Q000517:prevention & control*; D055815:Young Adult
chemical_list: D013287:Illicit Drugs