title: A new road map for healthcare business success.
abstract: Action steps hospitals should take to prepare their organizations for a changing business development environment include: Developing a comprehensive forecast of the ways in which reform and market forces will affect patient volumes and service line demand. Aligning with physicians and other care entities in a tightly integrated way. Heightening transparency related to quality and cost. Investing in marketing and social media to strengthen the organization's market position.
authors.affiliation: HFMA Office, Westchester, Ill, USA.
authors.forename: Jeni
authors.initials: J
authors.lastname: Williams
mesh_terms: D017598:Efficiency, Organizational / Q000191:economics; D005377:Financial Management, Hospital; D018166:Health Care Reform; D006739:Hospital Administration / Q000379:methods*; D014481:United States