title: Mass media campaigns within reach: effective efforts with limited resources in Russia's capital city.
abstract: Mass media campaigns, while often expensive, are proven, cost-effective interventions and should not be considered out-of-reach, especially where governments have some sway over media markets, where large media discounts are possible or where other novel strategies can be employed.
authors.affiliation: World Lung Foundation, 61 Broadway, Suite 2800, New York, NY 10006, USA. rperl@worldlungfoundation.org
authors.forename: Rebecca
authors.initials: R
authors.lastname: Perl
authors.forename: Ludmila
authors.initials: L
authors.lastname: Stebenkova
authors.forename: Irina
authors.initials: I
authors.lastname: Morozova
authors.forename: Nandita
authors.initials: N
authors.lastname: Murukutla
authors.forename: Veronika
authors.initials: V
authors.lastname: Kochetova
authors.forename: Alexey
authors.initials: A
authors.lastname: Kotov
authors.forename: Tatiana
authors.initials: T
authors.lastname: Voylokova
authors.forename: Julia
authors.initials: J
authors.lastname: Baskakova
mesh_terms: D000293:Adolescent; D000328:Adult; D006078:Government Programs / Q000379:methods; D007722:Health Knowledge, Attitudes, Practice; D006293:Health Promotion / Q000191:economics / Q000379:methods*; D006801:Humans; D008402:Mass Media / Q000191:economics*; D008875:Middle Aged; D009031:Moscow; D015397:Program Evaluation; D012907:Smoking / Q000009:adverse effects; D016540:Smoking Cessation / Q000379:methods*; D000074606:Smoking Prevention; D055815:Young Adult