title: Adolescent weight status and receptivity to food TV advertisements.
abstract: OBJECTIVE
  This study examined the relationship between adolescent weight status and food advertisement receptivity.
  
  
  METHODS
  Survey-based evaluation with data collected at baseline (initial and at 2 months), and at follow-up (11 months).
  
  
  METHODS
  New Hampshire and Vermont.
  
  
  METHODS
  Students (n = 2,281) aged 10-13 in 2002-2005.
  
  
  METHODS
  Overweight.
  
  
  METHODS
  Generalized estimating equations to model the relationship between identifying a food advertisement as their favorite and being overweight.
  
  
  RESULTS
  Overall, 35.9% of the adolescents were overweight. Less than one fifth named a food advertisement as their favorite (16.1%). Most of the food advertisements were for less-healthful food (89.6%). After controlling for school, age, sex, sociodemographics, physical activity, number of TV sessions watched, and having a TV in the bedroom, overweight adolescents were significantly less likely to be receptive to food advertisements (relative risk = 0.83, 95% confidence interval 0.70, 0.98) compared to non-overweight adolescents.
  
  
  CONCLUSIONS
  This study provides preliminary evidence that normal-weight adolescents are receptive to unhealthful food advertisements. Longitudinal studies are needed to evaluate whether consistent exposure to advertisements for unhealthful food, particularly if they are promoted with healthful behaviors such as being physically active, influence adolescents' food choices, and ultimately their body mass index, over the long term.
authors.affiliation: Community Health Research Program, Hood Center for Children and Families, Dartmouth Medical School, Lebanon, NH 03756-0001, USA. anna.adachi-mejia@dartmouth.edu
authors.forename: Anna M
authors.initials: AM
authors.lastname: Adachi-Mejia
authors.forename: Lisa A
authors.initials: LA
authors.lastname: Sutherland
authors.forename: Meghan R
authors.initials: MR
authors.lastname: Longacre
authors.forename: Michael L
authors.initials: ML
authors.lastname: Beach
authors.forename: Linda
authors.initials: L
authors.lastname: Titus-Ernstoff
authors.forename: Jennifer J
authors.initials: JJ
authors.lastname: Gibson
authors.forename: Madeline A
authors.initials: MA
authors.lastname: Dalton
mesh_terms: D000293:Adolescent; D000329:Advertising / Q000706:statistics & numerical data*; D015992:Body Mass Index; D002648:Child; D053198:Child Nutrition Sciences; D005260:Female; D019649:Food Industry / Q000706:statistics & numerical data*; D006801:Humans; D008297:Male; D009513:New Hampshire / Q000453:epidemiology; D050177:Overweight / Q000453:epidemiology* / Q000523:psychology; D000297:Psychology, Adolescent; D012959:Socioeconomic Factors; D013690:Television / Q000706:statistics & numerical data*; D014707:Vermont / Q000453:epidemiology