title: [Effectiveness of social mobilization and social marketing in promoting NaFeEDTA-fortified soya sauce in adult women].
abstract: OBJECTIVE
  To assess the effectiveness of social mobilization and social marketing in promoting NaFeEDTA-fortified soy sauce in an iron deficient population.
  
  
  METHODS
  This study was an uncontrolled, community-based, before-after study, which was implemented in three counties of Shijiazhuang Municipality. The intervention was a social mobilization and social marketing strategy. Adult women older than 20 years of age participated in the evaluation protocol. The main outcomes included KAP relevant to IDA. Cross-sectional samples were used to assess the outcomes at baseline and 1 year later.
  
  
  RESULTS
  Knowledge and attitudes of adult women had changed positively, and the percentage of women who had adopted NaFeEDTA-fortified soy sauce increased from 8.9% to 36.6% (P < 0.001).
  
  
  CONCLUSIONS
  Social mobilization and social marketing had a positive impact on the KAP of adult women in the iron deficient population.
authors.affiliation: Health Science Popularization Research Center, Chinese Academy of Medical Sciences, Beijing 100730, China. wangbo.epi@gmail.com
authors.forename: Bo
authors.initials: B
authors.lastname: Wang
authors.forename: Junshi
authors.initials: J
authors.lastname: Chen
authors.forename: Siyan
authors.initials: S
authors.lastname: Zhan
authors.forename: Jing
authors.initials: J
authors.lastname: Sun
authors.forename: Liming
authors.initials: L
authors.lastname: Li
mesh_terms: D000328:Adult; D018798:Anemia, Iron-Deficiency / Q000517:prevention & control; D002681:China; D004492:Edetic Acid / Q000008:administration & dosage; D005260:Female; D005290:Ferric Compounds / Q000008:administration & dosage*; D005527:Food, Fortified; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D019266:Iron, Dietary / Q000008:administration & dosage; D040241:Social Marketing; D045730:Soy Foods
chemical_list: D005290:Ferric Compounds; D019266:Iron, Dietary; D004492:Edetic Acid; C019179:Fe(III)-EDTA