title: Ethics as a beneficial Trojan horse in a technological society.
abstract: This article explores the transformation of ethics in a globalizing technological society. After describing some basic features of this society, particularly the primacy it gives to a special type of technical rationality, three specific influences on traditional ethics are examined: (1) a change concerning the notion of value, (2) the decreasing relevance of the concept of axiological hierarchy, and (3) the new internal architecture of ethics as a net of values. These three characteristics suggest a new pragmatic understanding of ethics. From a pragmatic perspective, the process of introducing ethical values into contemporary society can be regarded as a beneficial Trojan horse, a metaphor that will be developed further.
authors.affiliation: Faculty of Philosophy, University of Sevilla, Sevilla, Spain. queralto@us.es
authors.forename: Ramón
authors.initials: R
authors.lastname: Queraltó
mesh_terms: D026689:Ethical Analysis; D028663:Ethical Theory; D006801:Humans; D038622:Internationality; D019365:Metaphor; D012945:Social Values; D013672:Technology / Q000941:ethics*