title: An unusual personalized cough mixture from the early twentieth century.
abstract: There is no way at this point to determine the financial or marketing impact of the personalized cough mixture upon the Randall Drug Store. Nor can there be an estimate of the influence that the likeness of Dr. Randall's daughter on the label might have had upon sales or use of the product. However, in an era of uncertainty and naiveté regarding health options in general and medicinal products in particular, it could be assumed that this photograph-adorned personalized cough mixture bottle would have been promoted in-store by Dr. Randall with confidence, and used with assurance by purchasers. This uniquely presented cough mixture was no doubt a point of pride for the pharmacist, as well as his lovely daughter.
authors.affiliation: The University of Missouri-Kansas City, Kansas City, Missouri 64108, USA.
authors.forename: Jack E
authors.initials: JE
authors.lastname: Fincham
mesh_terms: D000996:Antitussive Agents / Q000266:history*; D003371:Cough / Q000188:drug therapy* / Q000266:history; D004348:Drug Labeling / Q000266:history; D000431:Ethanol / Q000266:history; D049673:History, 20th Century; D006801:Humans
chemical_list: D000996:Antitussive Agents; D000431:Ethanol