title: Bye, bye blockbusters, hello niche busters.
authors.forename: Roger
authors.initials: R
authors.lastname: Collier
mesh_terms: D016527:Drug Costs; D015195:Drug Design; D004345:Drug Industry / Q000191:economics / Q000639:trends*; D016568:Drugs, Generic; D004465:Economic Competition / Q000639:trends; D006801:Humans; D010330:Patents as Topic
chemical_list: D016568:Drugs, Generic