title: Destigmatizing hepatitis B in the Asian American community: lessons learned from the San Francisco Hep B Free Campaign.
abstract: Compared to any other racial/ethnic group, Asian Americans represent a population disproportionately affected by hepatitis B virus (HBV) infection, a leading cause of liver cancer. Since 2007, the San Francisco Hep B Free (SFHBF) Campaign has been actively creating awareness and education on the importance of screening, testing, and vaccination of HBV among Asian Americans. In order to understand what messages resonated with Asian Americans in San Francisco, key informant interviews with 23 (n = 23) individuals involved in community outreach were conducted. A key finding was the ability of the SFHBF campaign to utilize unique health communication strategies to break the silence and normalize discussions of HBV. In addition, the campaign's approach to using public disclosures and motivating action by emphasizing solutions towards ending HBV proved to resonate with Asian Americans. The findings and lessons learned have implications for not only HBV but other stigmatized health issues in the Asian American community.
authors: San Francisco State University, San Francisco, CA, USA. grace.yoo.phd@gmail.com
authors: Grace J
authors: GJ
authors: Yoo
authors: Ted
authors: T
authors: Fang
authors: Janet
authors: J
authors: Zola
authors: Wei Ming
authors: WM
authors: Dariotis
mesh_terms: D044466:Asian People / Q000523:psychology; D019058:Community Networks / Q000458:organization & administration*; D005260:Female; D015438:Health Behavior / Q000208:ethnology*; D007722:Health Knowledge, Attitudes, Practice; D006293:Health Promotion / Q000458:organization & administration*; D017325:Hepatitis B Vaccines / Q000627:therapeutic use; D006515:Hepatitis B virus / Q000472:pathogenicity; D019694:Hepatitis B, Chronic / Q000208:ethnology / Q000517:prevention & control*; D006801:Humans; D007858:Learning; D008297:Male; D008403:Mass Screening; D012495:San Francisco; D057545:Social Stigma; D011795:Surveys and Questionnaires
chemical_list: D017325:Hepatitis B Vaccines