title: Online marketing strategies of plastic surgeons and clinics: a comparative study of the United Kingdom and the United States.
abstract: The cosmetic surgery market is a rapidly growing sector of healthcare, and the use of marketing strategies is now an integral part of any cosmetic surgery practice. In this study, the authors review 50 Web sites from practitioners in London and New York to quantify the utilization of online marketing, comparing results between the United Kingdom and the United States.
authors: Whiston Hospital, Warrington Road, Liverpool, L35 5DR, UK. rsnassab@doctors.net.uk
authors: Reza
authors: R
authors: Nassab
authors: Harshad
authors: H
authors: Navsaria
authors: Simon
authors: S
authors: Myers
authors: James
authors: J
authors: Frame
mesh_terms: D006801:Humans; D020407:Internet; D008131:London; D008389:Marketing of Health Services / Q000379:methods*; D009518:New York; D019651:Plastic Surgery Procedures / Q000191:economics; D013518:Surgery, Plastic / Q000191:economics* / Q000458:organization & administration; D006113:United Kingdom; D014481:United States