title: Tobacco advertisements targeted on women: creating an awareness among women.
abstract: It has been always believed that men smoke more than women, but the trend of smoking in women is increasing nowadays. In some countries there are even more female smokers than male smokers. This is a major health risk because women are present and future mothers, and increasing number of smoking women will enlarge the number of exposed children. Relatively few women are aware of gender-specific health risks, including cervical cancer, osteoporosis, poor pregnancy outcome and early menopause. Tobacco related diseases are on the rise in women, considering the fact that more women now die of lung cancer than breast cancer. Tobacco companies have invented various ways to target women through tobacco advertising despite the various bans. This inevitably leads to the increase in female smoking rates. There are various recommendations from the World Health Organization which include the need for governments to pay particular attention to protect women from the tobacco companies' attempts to lure them into lifetimes of nicotine dependence and to take up counter advertisements against the tobacco companies.
authors: Department of Preventive Medicine, Medical University, Łódź, Poland. dkaleta@op.pl
authors: Dorota
authors: D
authors: Kaleta
authors: Bukola
authors: B
authors: Usidame
authors: Kinga
authors: K
authors: Polańska
mesh_terms: D000293:Adolescent; D000329:Advertising / Q000379:methods*; D000367:Age Factors; D000368:Aged; D003431:Cross-Cultural Comparison; D005260:Female; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008297:Male; D008875:Middle Aged; D015995:Prevalence; D012737:Sex Factors; D012907:Smoking / Q000009:adverse effects / Q000453:epidemiology*; D012959:Socioeconomic Factors; D019460:Tobacco Industry / Q000191:economics* / Q000379:methods; D016387:Women's Health; D055815:Young Adult