title: Sensitivity of different measures of the visibility of masked primes: influences of prime-response and prime-target relations.
abstract: Visual masking of primes lowers prime visibility but spares processing of primes as reflected in prime-target congruence and prime-response compatibility effects. However, the question is how to appropriately measure prime visibility. Here, we tested the influence of three procedural variables on prime visibility measures: prime-target similarity, prime-response similarity, and the variability of prime-response mappings. Our results show that a low prime-target similarity is a favorable condition for a prime visibility measure because it increases the sensitivity of this measure in comparison to a high prime-target similarity.
authors.affiliation: Faculty of Psychology, Universität Wien, Austria. shah.khalid@univie.ac.at
authors.forename: Shah
authors.initials: S
authors.lastname: Khalid
authors.forename: Peter
authors.initials: P
authors.lastname: König
authors.forename: Ulrich
authors.initials: U
authors.lastname: Ansorge
mesh_terms: D004192:Discrimination, Psychological; D005260:Female; D006801:Humans; D007600:Judgment; D008297:Male; D010470:Perceptual Masking; D010775:Photic Stimulation; D060865:Repetition Priming; D017603:Signal Detection, Psychological; D013360:Subliminal Stimulation; D014796:Visual Perception; D055815:Young Adult