title: Telling the hospital story.
abstract: AHA CEO Rich Umbdenstock urges trustees to tell their hospital's story to the community.
authors.affiliation: American Hospital Association, Washington, DC, USA. rich@aha.org
authors.forename: Rich
authors.initials: R
authors.lastname: Umbdenstock
mesh_terms: D003159:Community-Institutional Relations; D006761:Hospitals; D006801:Humans; D007857:Leadership; D008389:Marketing of Health Services; D011639:Public Opinion; D012380:Role; D014341:Trustees; D014481:United States