title: Word selection affects perceptions of synthetic biology.
abstract: Members of the synthetic biology community have discussed the significance of word selection when describing synthetic biology to the general public. In particular, many leaders proposed the word "create" was laden with negative connotations. We found that word choice and framing does affect public perception of synthetic biology. In a controlled experiment, participants perceived synthetic biology more negatively when "create" was used to describe the field compared to "construct" (p = 0.008). Contrary to popular opinion among synthetic biologists, however, low religiosity individuals were more influenced negatively by the framing manipulation than high religiosity people. Our results suggest that synthetic biologists directly influence public perception of their field through avoidance of the word "create".
authors.affiliation: Department of Biology, Davidson College, Davidson, NC 28035, USA. macampbell@davidson.edu.
authors.forename: Brianna
authors.initials: B
authors.lastname: Pearson
authors.forename: Sam
authors.initials: S
authors.lastname: Snell
authors.forename: Kyri
authors.initials: K
authors.lastname: Bye-Nagel
authors.forename: Scott
authors.initials: S
authors.lastname: Tonidandel
authors.forename: Laurie J
authors.initials: LJ
authors.lastname: Heyer
authors.forename: A Malcolm
authors.initials: AM
authors.lastname: Campbell