title: Current trends in the pharmaceutical industry--a case study approach.
abstract: This commentary offers an overview of some current trends of the pharmaceutical industry drawing on examples taken from the analysis of four companies (Pfizer, Merck, Novo Nordisk, Crucell). The very brief analysis looks at diversification paths, pipeline management strategies, generic competition as well as corporate social responsibility policies.
authors.affiliation: Societatea Academica din Romania, 61 Mihai Eminescu, RO-020071 Bucharest, Romania. alex.rusu@sar.org.ro
authors.forename: Alexandru
authors.initials: A
authors.lastname: Rusu
authors.forename: Katja
authors.initials: K
authors.lastname: Kuokkanen
authors.forename: Annabelle
authors.initials: A
authors.lastname: Heier
mesh_terms: D004345:Drug Industry / Q000191:economics / Q000331:legislation & jurisprudence / Q000458:organization & administration / Q000639:trends*; D016568:Drugs, Generic; D017598:Efficiency, Organizational; D004366:Nonprescription Drugs; D009936:Organizational Innovation; D010330:Patents as Topic / Q000331:legislation & jurisprudence
chemical_list: D016568:Drugs, Generic; D004366:Nonprescription Drugs