title: Analysis of a unique global public-private partnership to promote oral health.
abstract: Partnerships for health promotion are between two or more partners to work co-operatively towards a set of shared health outcomes; few public-private partnerships in oral health promotion have been established.
  
  
  OBJECTIVE
  To undertake a detailed analysis of a unique global public-private partnership to promote oral health between a global company, Unilever and the Féderation Dentaire International (FDI), a membership organisation representing more than one million dentists worldwide.
  
  
  METHODS
  Qualitative and quantitative, including: collating and analysing a wide range of partnership documents (n =164); reviewing film and pictorial records; undertaking structured interviews (n=34) with people who had a critical role in establishing and delivering the aims of the partnership, and external experts; and site visits to selected global projects active at the time of the evaluation.
  
  
  RESULTS
  Over 1 million people have been reached directly through their engagement with 39 projects in 36 countries; an oral health message about the benefits of twice daily tooth brushing has appeared with the authority of the FDI logo on billions of packs of Unilever Oral Care's toothpastes worldwide; many individual members of National Dental Associations have participated in health promotion activities within their communities for the first time; some organisational challenges during the development and delivery of the partnership were recognised by both partners.
  
  
  CONCLUSIONS
  The first phase of this unique global partnership has been successful in making major progress towards achieving its goals; lessons learned have ensured that the next phase of the partnership has significant potential to contribute to improving oral health globally.
authors.affiliation: Centre for Social Justice Research, College of Health and Social Care, University of Salford, Greater Manchester, England, UK.
authors.forename: Cynthia M
authors.initials: CM
authors.lastname: Pine
authors.forename: Lindsey
authors.initials: L
authors.lastname: Dugdill
mesh_terms: D004345:Drug Industry; D006040:Goals; D006267:Health Education, Dental; D006293:Health Promotion; D006801:Humans; D007391:International Cooperation; D009909:Oral Health; D019982:Organizational Case Studies; D015397:Program Evaluation; D055818:Public-Private Sector Partnerships; D012107:Research Design; D012953:Societies, Dental; D014099:Toothbrushing / Q000706:statistics & numerical data