title: Fruit and vegetable consumption - the influence of aspects associated with trust in food and safety and quality of food.
abstract: OBJECTIVE
  To profile adults who eat less than the recommended servings of fruit and vegetables per day.
  
  
  METHODS
  Australia-wide population telephone survey on a random sample of the Australian population, with results analysed by univariate and multivariate models.
  
  
  METHODS
  Australia.
  
  
  METHODS
  One thousand one hundred and eight interviews, respondents' (49·3 % males) mean age was 45·12 (sd 17·63) years.
  
  
  RESULTS
  Overall 54·8 % and 10·7 % were eating the recommended number of servings of fruit and vegetables. Variables included in the multivariate model indicating low fruit consumption included gender, age, employment, education and those who were less likely to consider the safety and quality of food as important. In regard to low vegetable consumption, people who were more likely to do the food shopping only 'some of the time' and have a high level of trust in groups of people such as immediate family, neighbours, doctors and different levels of government were included in the final model. They were also less likely to neither consider the safety and quality of food as important nor trust organisations/institutions such as the press, television and politicians. In the final model depicting both low fruit and low vegetable servings, sex, age and a low level of importance with regard to safety and quality of food were included.
  
  
  CONCLUSIONS
  To increase fruit and vegetable consumption, research into a broad range of determinants associated with behaviours should be coupled with a deeper understanding of the process associated with changing behaviours. While levels of trust are related to behaviour change, knowledge and attitudes about aspects associated with safety and quality of food are also of importance.
authors.affiliation: Population Research & Outcome Studies, Discipline of Medicine, University of Adelaide, Level 3, 122 Frome Street, Adelaide, SA 5000, Australia. Anne.taylor@adelaide.edu.au
authors.forename: Anne W
authors.initials: AW
authors.lastname: Taylor
authors.forename: John
authors.initials: J
authors.lastname: Coveney
authors.forename: Paul R
authors.initials: PR
authors.lastname: Ward
authors.forename: Julie
authors.initials: J
authors.lastname: Henderson
authors.forename: Samantha B
authors.initials: SB
authors.lastname: Meyer
authors.forename: Rhiannon
authors.initials: R
authors.lastname: Pilkington
authors.forename: Tiffany K
authors.initials: TK
authors.lastname: Gill
mesh_terms: D001294:Attitude to Health; D001315:Australia; D003257:Consumer Product Safety; D004032:Diet / Q000523:psychology / Q000592:standards* / Q000706:statistics & numerical data; D005247:Feeding Behavior; D005260:Female; D059022:Food Safety; D005523:Food Supply / Q000592:standards* / Q000706:statistics & numerical data; D005638:Fruit; D015438:Health Behavior; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008297:Male; D008875:Middle Aged; D009749:Nutrition Surveys; D011159:Population Surveillance; D012959:Socioeconomic Factors; D014675:Vegetables