title: Outcomes research and drug development.
abstract: With increasing health care cost, focus needs to be given towards value-for-money, especially in the context of innovative drugs. A multi-disciplinary approach towards drug development is important in order to demonstrate the value of innovation to physicians and patients. Input into the drug development process at various stages of clinical trials must incorporate patient-focused endpoints and analyses. Demonstrating value of drugs will help ensure that innovative therapies should be seen as health care investment and not expense.
authors.affiliation: Head, Market Access & Pricing Emerging Markets Business Unit Pfizer Inc.
authors.forename: Sandeep
authors.initials: S
authors.lastname: Duttagupta