title: David versus Goliath. Branding, intellectual property rights and the 'nanny state': why Australia has to win its trial of strength against the tobacco giants.
authors.forename: S J
authors.initials: SJ
authors.lastname: O'Connor
mesh_terms: D000329:Advertising / Q000331:legislation & jurisprudence*; D001315:Australia; D006801:Humans; D018973:Intellectual Property; D010067:Ownership / Q000331:legislation & jurisprudence*; D019460:Tobacco Industry / Q000331:legislation & jurisprudence*