title: The private sector, international development and NCDs.
abstract: This article addresses an area that has been largely underserved by the development community, and one in which there is a particularly good opportunity for the private sector to take a lead in making a difference to employees, customers and local communities: chronic, non-communicable diseases (NCDs). It highlights the extent of the epidemic of NCDs in developing countries, sets out the 'business case' for the private sector to act on NCDs, and gives examples of initiatives by business to ensure that the healthy choice really is an easier choice for employees, consumers and local communities. It makes the case that, to be genuinely sustainable, businesses should be addressing health as a core part of what they do and, by working in partnership - as called for by the Millennium Development Goals - they can make a real difference and become part of the solution. Identifying ways in which this can be done should form a key part both of planning for, and action after, the UN High-level Meeting on NCDs, to be held in September 2011.
authors.affiliation: C3 Collaborating for Health, 1st Floor, 28 Margaret Street, London, W1W 8RZ, UK. christine.hancock@c3health.org.
authors.forename: Christine
authors.initials: C
authors.lastname: Hancock
authors.forename: Lise
authors.initials: L
authors.lastname: Kingo
authors.forename: Olivier
authors.initials: O
authors.lastname: Raynaud