title: Internal marketing: creating quality employee experiences in health care organizations.
abstract: To cope with the recent challenges within the health care industry, health care managers need to engage in the internal marketing of their various services. Internal marketing has been used as an effective management tool to increase employees' motivation, satisfaction, and productivity (J Mark Commun. 2010;16(5):325-344). Health care managers should understand that an intense focus on internal marketing factors will lead to a quality experience for employees that will ultimately have a positive effect on the patient experiences.
authors.affiliation: Department of Health Management and Informatics, College of Health and Public Affairs, University of Central Florida, Orlando, FL, USA.
authors.forename: Maysoun Dimachkie
authors.initials: MD
authors.lastname: Masri
authors.forename: Dawn
authors.initials: D
authors.lastname: Oetjen
authors.forename: Timothy
authors.initials: T
authors.lastname: Rotarius
mesh_terms: D003142:Communication; D019981:Health Care Sector / Q000458:organization & administration; D006801:Humans; D007588:Job Satisfaction; D008389:Marketing of Health Services / Q000458:organization & administration; D017060:Patient Satisfaction; D010558:Personnel Loyalty; D010559:Personnel Management; D040241:Social Marketing; D013192:Staff Development / Q000458:organization & administration