title: Balancing rational care with consumer beliefs: tightrope walking.
authors.forename: Vijayaprasad
authors.initials: V
authors.lastname: Gopichandran
authors.forename: Subhasri
authors.initials: S
authors.lastname: B
authors.forename: Rakhal
authors.initials: R
authors.lastname: Gaitonde
mesh_terms: D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D017008:Negotiating; D026706:Paternalism; D011369:Professional-Patient Relations; D011787:Quality of Health Care