title: Teaching Web 2.0 beyond the library: adventures in social media, the class.
abstract: Librarians at the Mayo Clinic developed customized Web 2.0 courses for library staff, health science faculty, and nurse educators. As demand for this type of training spread across the institution, a single, self-paced class was developed for all employees. The content covered the typical Web 2.0 and social media tools (e.g., blogs, really simple syndication [RSS], wikis, social networking tools) emphasizing the organization's social media guidelines. The team consulted with the public affairs department to develop the class and coordinate marketing and advertising. The eight-module, blog-based course was introduced to all employees in 2010. Employees completing each module and passing a brief assessment receive credit on their employee transcript. Libraries staff provided support to participants throughout the duration of the course through chat widgets, e-mail, and blog comments. The results show that even though a high number of learners accessed the course, the completion percentage was low since there was no requirement to complete the course. Deploying a single, self-paced course for a large institution is an enormous undertaking, requiring the support of high level administration, managers, and employees.
authors.affiliation: Mayo Clinic Libraries, Mayo Clinic, Rochester, Minnesota, USA. farrell@mayo.edu
authors.forename: Ann M
authors.initials: AM
authors.lastname: Farrell
authors.forename: Susan H
authors.initials: SH
authors.lastname: Mayer
authors.forename: Melissa L
authors.initials: ML
authors.lastname: Rethlefsen
mesh_terms: D057218:Blogging; D003194:Computer-Assisted Instruction; D003479:Curriculum; D018961:Educational Technology; D040441:Health Educators / Q000193:education; D006281:Health Occupations / Q000193:education*; D006801:Humans; D020407:Internet; D016245:Librarians; D008910:Minnesota; D061108:Social Media; D013663:Teaching / Q000379:methods; D013664:Teaching Materials