title: Individualized versus population-based approaches to tobacco control - a false dichotomy.
authors.forename: K Michael
authors.initials: KM
authors.lastname: Cummings
authors.forename: Ron
authors.initials: R
authors.lastname: Borland
mesh_terms: D006801:Humans; D016540:Smoking Cessation / Q000379:methods*; D000074606:Smoking Prevention