title: Prepare for the ambush!
authors.affiliation: UK HealthCare, Lexington, USA. bill.gombeski@uky.edu
authors.forename: William
authors.initials: W
authors.lastname: Gombeski
authors.forename: Tanya
authors.initials: T
authors.lastname: Wray
authors.forename: Geoffrey
authors.initials: G
authors.lastname: Blair
mesh_terms: D000846:Anniversaries and Special Events; D003695:Delivery of Health Care / Q000191:economics*; D004465:Economic Competition / Q000592:standards* / Q000639:trends; D040861:Ethics, Business; D006265:Health Care Coalitions / Q000191:economics*; D006268:Health Facilities / Q000191:economics*; D006801:Humans; D008389:Marketing of Health Services / Q000191:economics / Q000592:standards* / Q000639:trends