title: Marketing retail health clinics: challenges and controversies arising from a health care innovation.
abstract: Since their founding in 2000, retail-based health care clinics, also called convenient care clinics, have flourished but continue to generate controversy. This article examines the literature with respect to the industry's background, establishment of industry standards, types of services offered, marketing of retail health clinics, industry growth with new target markets, and patient demographics. It also examines the growing relationship with insurers and third-party payers, quality-of-care concerns by medical associations, and legal regulations and their potential impact on industry growth nationwide.
authors.affiliation: College of Pharmacy, Nova Southeastern University, 3200 South University Drive, Fort Lauderdale, FL 33328, USA. Cw828@nova.edu
authors.forename: Cheryl-Ann N
authors.initials: CA
authors.lastname: Williams
authors.forename: Nile M
authors.initials: NM
authors.lastname: Khanfar
authors.forename: Catherine
authors.initials: C
authors.lastname: Harrington
authors.forename: David
authors.initials: D
authors.lastname: Loudon
mesh_terms: D000554:Ambulatory Care Facilities / Q000331:legislation & jurisprudence / Q000458:organization & administration / Q000592:standards / Q000706:statistics & numerical data; D003132:Commerce / Q000458:organization & administration; D006297:Health Services Accessibility; D006801:Humans; D008004:Licensure / Q000331:legislation & jurisprudence; D008389:Marketing of Health Services; D017060:Patient Satisfaction; D011320:Primary Health Care / Q000379:methods / Q000458:organization & administration; D011787:Quality of Health Care; D014481:United States