title: Building a brand--one patient at a time.
authors.affiliation: San Diego-based Scripps Health, USA. clay.christine@scrippshealth.org
authors.forename: Christine
authors.initials: C
authors.lastname: Clay
mesh_terms: D002755:Choice Behavior; D018166:Health Care Reform / Q000639:trends*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods / Q000639:trends*; D008511:Medicine; D011320:Primary Health Care