title: No "magic bullet": exploring community mobilization strategies used in a multi-site community based randomized controlled trial: Project Accept (HPTN 043).
abstract: As community-level interventions become more common in HIV prevention, processes such as community mobilization (CM) are increasingly utilized in public health programs and research. Project Accept, a multi-site community randomized controlled trial, is testing the hypothesis that CM coupled with community-based mobile voluntary counseling and testing and post-test support services will alter community norms and reduce the incidence of HIV. By using a multiple-case study approach, this qualitative study identifies seven major community mobilization strategies used in Project Accept, including stakeholder buy-in, formation of community coalitions, community engagement, community participation, raising community awareness, involvement of leaders, and partnership building, and describes three key elements of mobilization success.
authors.affiliation: Department of International Health, Johns Hopkins Bloomberg School of Public Health, 615N. Wolfe Street/Room E5037, Baltimore, MD 21205, USA. vtedrow@jhsph.edu
authors.forename: Virginia A
authors.initials: VA
authors.lastname: Tedrow
authors.forename: Carla E
authors.initials: CE
authors.lastname: Zelaya
authors.forename: Caitlin E
authors.initials: CE
authors.lastname: Kennedy
authors.forename: Stephen F
authors.initials: SF
authors.lastname: Morin
authors.forename: Gertrude
authors.initials: G
authors.lastname: Khumalo-Sakutukwa
authors.forename: Michael D
authors.initials: MD
authors.lastname: Sweat
authors.forename: David D
authors.initials: DD
authors.lastname: Celentano
mesh_terms: D000163:Acquired Immunodeficiency Syndrome / Q000175:diagnosis / Q000191:economics / Q000453:epidemiology / Q000517:prevention & control*; D017954:Africa South of the Sahara / Q000453:epidemiology; D003153:Community Health Services / Q000191:economics / Q000379:methods / Q000458:organization & administration*; D003256:Community Participation / Q000706:statistics & numerical data / Q000639:trends; D037001:Directive Counseling / Q000191:economics / Q000379:methods / Q000458:organization & administration*; D005260:Female; D006266:Health Education; D006801:Humans; D015994:Incidence; D008297:Male; D008403:Mass Screening; D010342:Patient Acceptance of Health Care; D011785:Quality Assurance, Health Care; D012309:Risk-Taking; D013785:Thailand / Q000453:epidemiology