title: Campaign awareness and oral cancer knowledge in UK resident adult Bangladeshi: a cross-sectional study.
abstract: BACKGROUND
  This study reports awareness of the 'Open up to Mouth Cancer' campaign materials and oral cancer knowledge among two UK adult Bangladeshi communities, both at high risk for oral cancer.
  
  
  METHODS
  Differences in the outcomes of campaign awareness and knowledge of oral cancer risk factors and early signs were compared between campaign and comparison areas. Home-based interviews were conducted with representative samples from both areas by bilingual interviewers. Data collected included a modified 36-item Humphris Oral Cancer Knowledge Scale and socio-demographic information. The data were collected 4 weeks after the campaign completion and analysed using χ(2)-tests and binary logistic regressions.
  
  
  RESULTS
  The response rate was 77%. Both awareness of the campaign materials (29.99% (95% confidence interval (CI) 15.82, 46.99) vs 8.12% (95% CI 6.16, 10.62)) and the mean Humphris Oral Cancer Knowledge Scale scores (13.32 (95% CI 11.06, 15.57) vs 8.27 (95% CI 6.59, 9.94)) were higher in the campaign area. The campaign area sample was significantly more likely to be aware of the materials (odds ratio (OR)=6.03, 95% CI 3.00, 12.1).
  
  
  CONCLUSIONS
  Superior awareness and oral cancer knowledge was identified in the community with access to the campaign materials. Further evaluation to identify long-term campaign impact is required.
authors.affiliation: Queen Mary University of London, Barts and The London School of Medicine and Dentistry, Institute of Dentistry, 4 Newark Street, London E1 4AT, UK. r.e.croucher@qmul.ac.uk
authors.forename: R
authors.initials: R
authors.lastname: Croucher
authors.forename: S S
authors.initials: SS
authors.lastname: Islam
authors.forename: H
authors.initials: H
authors.lastname: Nunn
mesh_terms: D000328:Adult; D001459:Bangladesh; D003430:Cross-Sectional Studies; D005260:Female; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008297:Male; D008875:Middle Aged; D009062:Mouth Neoplasms / Q000517:prevention & control*; D010820:Physicians; D011379:Prognosis; D012307:Risk Factors; D006113:United Kingdom