title: Welcome to cardboard country: how plain packaging could change the subjective experience of smoking.
authors.forename: Melanie
authors.initials: M
authors.lastname: Wakefield
mesh_terms: D001294:Attitude to Health; D001315:Australia; D006801:Humans; D040541:Marketing / Q000379:methods; D019064:Product Packaging / Q000331:legislation & jurisprudence*; D012907:Smoking / Q000523:psychology*; D000074606:Smoking Prevention