title: Analysis of factors influencing organic fruit and vegetable purchasing in Istanbul, Turkey.
abstract: This article examines the influences on the purchasing decisions of fruit and vegetable consumers and presents findings from a survey conducted with 385 respondents living in urban areas in Istanbul, Turkey. It uses a binary logistic model to estimate factor effects in organic fruit and vegetable purchasing in Turkey. The results indicate that concern for human health and safety is a key factor that influences consumer preferences for organic food. Findings will help organic product suppliers understand the key factors influencing consumer purchasing and consumption behaviors.
authors: Department of Agricultural Economics, Namik Kemal University, Tekirdag, Turkey. yoraman@nku.edu.tr
authors: Yasemin
authors: Y
authors: Oraman
authors: Gökhan
authors: G
authors: Unakitan
mesh_terms: D000293:Adolescent; D000328:Adult; D000368:Aged; D001294:Attitude to Health; D002755:Choice Behavior; D003132:Commerce; D004032:Diet; D004034:Diet Surveys; D005260:Female; D005518:Food Preferences; D059022:Food Safety; D058870:Food, Organic; D005638:Fruit; D006801:Humans; D016015:Logistic Models; D008297:Male; D008875:Middle Aged; D025341:Principal Component Analysis; D012959:Socioeconomic Factors; D011795:Surveys and Questionnaires; D014421:Turkey; D014505:Urban Population; D014675:Vegetables; D055815:Young Adult