title: Acknowledging the importance of BAI accounts.
abstract: For hospitals, balance after insurance (BAI) refers to revenue from uninsured patients and from patients with patient responsibility after insurance. BAI is a rapidly growing share of hospital revenue as a result of substitution from high-deductible commercial insurance plans-revenue that tends to convert to cash relatively easily and quickly-meaning that an increasing share of hospital cash flow is now due from the patient. Hospitals should make sure that their self-pay patients receive excellent customer service: It not only improves the likelihood of a greater yield, but also-perhaps more important-helps ensure customer loyalty and willingness to recommend the facility to others.
authors.affiliation: Connance, Inc., Waltham, Massaschusetts, USA. slevin@connance.com
authors.forename: Steve
authors.initials: S
authors.lastname: Levin
mesh_terms: D004469:Economics, Hospital; D005382:Financing, Personal; D019458:Insurance Coverage; D007348:Insurance, Health; D010350:Patient Credit and Collection / Q000458:organization & administration*; D014481:United States