title: Rehabilitation at work.
abstract: As increased opportunities for consumers to directly access health care providers continue, clinicians and their professional associations are progressively utilizing marketing and communications to showcase their capabilities and relevance. In 2007, the American Physical Therapy Association-which represents more than 77,000 member physical therapists, physical therapy assistants and students-embarked on a multi-year initiative to elevate the profession. APTA partnered with public relations and marketingfirm CRT/tanaka to conduct a comprehensive study to determine how patients and prospective patients view physical therapists, and to develop and implement a new branding strategy.
authors.affiliation: American Physical Therapy Association, USA. emiliorouco@apta.org
authors.forename: Emilio
authors.initials: E
authors.lastname: Rouco
authors.forename: Deborah
authors.initials: D
authors.lastname: Myers
mesh_terms: D006801:Humans; D009786:Occupational Health Services / Q000458:organization & administration* / Q000639:trends; D026741:Physical Therapy Modalities / Q000458:organization & administration* / Q000639:trends; D012046:Rehabilitation / Q000458:organization & administration* / Q000639:trends; D017132:Workplace