title: Employing interpersonal influence to promote multivitamin use.
abstract: Boster, Kotowski, Andrews, and Serota (2011 ) proposed that superdiffusers are well connected, persuasive, and a maven in a content area. They proposed that superdiffusers, if recruited, could promote the adoption of health practices. In this article a model of this process is presented, and an intervention designed to test the efficacy of this influence strategy is introduced. Specifically, superdiffusers were recruited to persuade their peers to take a daily multivitamin. Evidence was found consistent with the intervention's effectiveness.
authors.affiliation: Department of Communication, Michigan State University, MI, USA. boster@msu.edu
authors.forename: Franklin J
authors.initials: FJ
authors.lastname: Boster
authors.forename: Christopher J
authors.initials: CJ
authors.lastname: Carpenter
authors.forename: Kyle R
authors.initials: KR
authors.lastname: Andrews
authors.forename: Paul A
authors.initials: PA
authors.lastname: Mongeau
mesh_terms: D000293:Adolescent; D000328:Adult; D003625:Data Collection; D005260:Female; D058015:Health Communication / Q000379:methods*; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D007398:Interpersonal Relations; D008297:Male; D010379:Peer Group; D010565:Persuasive Communication; D015397:Program Evaluation; D014815:Vitamins / Q000008:administration & dosage*; D055815:Young Adult
chemical_list: D014815:Vitamins