title: Effective beats dramatic: a commentary on Australia's plain packaging of cigarettes.
authors.forename: David T
authors.initials: DT
authors.lastname: Sweanor
mesh_terms: D000329:Advertising / Q000331:legislation & jurisprudence*; D001315:Australia; D006801:Humans; D019064:Product Packaging / Q000331:legislation & jurisprudence*; D000074606:Smoking Prevention; D019460:Tobacco Industry / Q000331:legislation & jurisprudence*; D062789:Tobacco Products