title: The presence of social support messages on YouTube videos about inflammatory bowel disease and ostomies.
abstract: The purpose of this study was to explore the types of social support messages YouTube users posted on medical videos. Specifically, the study compared messages posted on inflammatory bowel disease-related videos and ostomy-related videos. Additionally, the study analyzed the differences in social support messages posted on lay-created videos and professionally-created videos. Conducting a content analysis, the researchers unitized the comments on each video; the total number of thought units amounted to 5,960. Researchers coded each thought unit through the use of a coding scheme modified from a previous study. YouTube users posted informational support messages most frequently (65.1%), followed by emotional support messages (18.3%), and finally, instrumental support messages (8.2%).
authors.affiliation: University of Florida, College of JM/COM, Division of Graduate Studies, PO Box 118400, Gainesville, FL 32611-8400, USA. Dennis.Frohlich@gmail.com
authors.forename: Dennis Owen
authors.initials: DO
authors.lastname: Frohlich
authors.forename: Anne
authors.initials: A
authors.lastname: Zmyslinski-Seelig
mesh_terms: D058015:Health Communication / Q000379:methods; D006801:Humans; D015212:Inflammatory Bowel Diseases; D020407:Internet; D010030:Ostomy; D012944:Social Support; D014743:Videotape Recording