title: Using social media to communicate child health information to low-income parents.
abstract: The objective of this study was to determine the value of using social media to communicate child health information to low-income parents. We evaluated qualitative data obtained through focus groups with low-income, predominantly Hispanic parents. Results were mixed; lack of time and credibility were the primary objections parents cited in using social media to obtain information about their children's health. Social media has value as part of an overall communication strategy, but more work is needed to determine the most effective way to use this channel in low-income populations.
authors: Michael & Susan Dell Center for Healthy Living, The University of Texas School of Public Health, Austin Regional Campus, 1616 Guadalupe, Suite 6.300, Austin, TX 78701, USA. sstroever@hotmail.com
authors: Stephanie J
authors: SJ
authors: Stroever
authors: Michael S
authors: MS
authors: Mackert
authors: Alfred L
authors: AL
authors: McAlister
authors: Deanna M
authors: DM
authors: Hoelscher
mesh_terms: D000293:Adolescent; D002648:Child; D002662:Child Health Services / Q000379:methods*; D002669:Child Welfare; D005260:Female; D017144:Focus Groups / Q000379:methods*; D006301:Health Services Needs and Demand; D006801:Humans; D008297:Male; D010290:Parents; D011203:Poverty; D061108:Social Media / Q000706:statistics & numerical data*; D012959:Socioeconomic Factors; D014481:United States