title: Novel drugs--novel branding.
authors: Clinical Toxicology, Guy's and St Thomas' NHS Foundation Trust and King's Health Partners and King's College London, London, UK. David.Wood@gstt.nhs.uk
authors: D M
authors: DM
authors: Wood
authors: S
authors: S
authors: Davies
authors: A
authors: A
authors: Calapis
authors: J
authors: J
authors: Ramsey
authors: P I
authors: PI
authors: Dargan
mesh_terms: D000329:Advertising / Q000639:trends*; D015198:Designer Drugs / Q000633:toxicity; D004348:Drug Labeling / Q000639:trends; D004335:Drug and Narcotic Control; D005060:Europe; D006801:Humans; D013287:Illicit Drugs / Q000633:toxicity; D020407:Internet / Q000639:trends*; D008694:Methamphetamine / Q000031:analogs & derivatives* / Q000633:toxicity; D019966:Substance-Related Disorders / Q000517:prevention & control*
chemical_list: D015198:Designer Drugs; D013287:Illicit Drugs; D008694:Methamphetamine; C548233:mephedrone