title: Using implicit associations towards fruit consumption to understand fruit consumption behaviour and habit strength relationships.
abstract: An implicit association test (IAT) was used to investigate how habit strength, implicit attitudes and fruit consumption interrelate. Fifty-two participants completed a computerized IAT and provided measures of fruit consumption and related habit strength. Implicit attitudes moderated the habit strength-fruit consumption relationship; stronger relationships were observed when implicit attitudes were more positive. Amongst those with strong fruit habits, more positive associations with fruit were found for those who had recently consumed sufficient fruits compared to those who had not. Findings demonstrate the relevance of implicit positive associations in understanding the relationship between fruit consumption habits and subsequent fruit consumption.
authors: Amsterdam School of Communication Research, The Netherlands. g.j.debruijn@uva.nl
authors: Gert-Jan
authors: GJ
authors: de Bruijn
authors: Mario
authors: M
authors: Keer
authors: Mark
authors: M
authors: Conner
authors: Ryan E
authors: RE
authors: Rhodes
mesh_terms: D001294:Attitude to Health; D005247:Feeding Behavior / Q000523:psychology*; D005260:Female; D005638:Fruit; D006801:Humans; D008297:Male; D011795:Surveys and Questionnaires; D055815:Young Adult