title: Using theory to identify beliefs associated with support for policies to raise the price of high-fat and high-sugar foods.
abstract: Public policies designed to dramatically raise the price of high-fat and high-sugar foods have received substantial attention from researchers and the media. Although econometric studies suggest that these policies could reduce obesity rates, they are likely to face substantial public opposition. This study used the theory of perceived responsibility and social motivation as a framework to analyze data from a politically diverse convenience sample of 500 adults in upstate New York. The authors examined associations between attribution beliefs and policy support to identify what types of scientific evidence and accompanying messages appear most likely to generate public support for price-raising policies. Results suggest that public health advocates and health communicators could benefit from an increased emphasis on advertising for unhealthy foods as a cause of obesity and the food industry's (manufacturers, advertisers, markets, and restaurants) responsibility for addressing the problem.
authors: Department of Communication, Cornell University, 328 Kennedy Hall, Ithaca, NY 14853, USA. jdn56@cornell.edu
authors: Jeff
authors: J
authors: Niederdeppe
authors: Norman
authors: N
authors: Porticella
authors: Michael A
authors: MA
authors: Shapiro
mesh_terms: D000328:Adult; D004041:Dietary Fats / Q000009:adverse effects / Q000191:economics*; D019422:Dietary Sucrose / Q000009:adverse effects / Q000191:economics*; D005260:Female; D005502:Food / Q000191:economics*; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008297:Male; D009765:Obesity / Q000209:etiology; D011582:Psychological Theory; D011639:Public Opinion; D011640:Public Policy; D012941:Social Responsibility
chemical_list: D004041:Dietary Fats; D019422:Dietary Sucrose