title: Getting universal primary tobacco use prevention into priority area schools: a media literacy approach.
abstract: The impact of any prevention intervention depends on its ability to influence health risks and behavior change and the extent to which the target audience has access to and participates in the program. In this article, the authors make the case that media literacy-based tobacco prevention education can be integrated into the middle school curriculum in a way that delivers on both counts. They describe Missouri's successful development and dissemination of the Youth Empowerment in Action! Tobacco Education, Advocacy, and Media curriculum to schools serving populations that are most vulnerable to tobacco-related health disparities. They make three recommendations to support health program developers' efforts to motivate and prepare teachers to implement and sustain universal tobacco prevention education in areas of highest need.
authors: University of Missouri-St Louis, St Louis, MO, USA.
authors: Melinda C
authors: MC
authors: Bier
authors: Lara
authors: L
authors: Zwarun
authors: Victoria
authors: V
authors: Fehrmann Warren
mesh_terms: D000293:Adolescent; D003479:Curriculum; D006266:Health Education; D057220:Health Literacy; D006293:Health Promotion / Q000458:organization & administration*; D006801:Humans; D008402:Mass Media; D008923:Missouri; D019982:Organizational Case Studies; D012574:Schools; D000074606:Smoking Prevention