title: Consumer attitudes to meat eating.
abstract: This study reports on current meat consumption in the UK and the factors that are percieved by the subjects to be influential in their choice of diet. A random sample of individuals from the population (n-1018) were questioned on their consumption and attitudes towards meat by a postal survey. The study revealed that 28·3% of the population considered themselves to be reducing meat consumption; attitudes found to be determinant in changes in the consumption of meat were healthiness, taste and concerns over additives. Hypothetical future events were found to affect people's estimated meat-eating. Knowledge of meat-related information was investigated with specific reference to the respondents' trust in the various sources used; food package labels were found to be an influential source of meat-related information.
authors: AFRC Institute of Food Research, Reading Laboratory, Earley Gate, Whiteknights Road, Reading, UK, RG6 2EF.
authors: N J
authors: NJ
authors: Richardson
authors: H J
authors: HJ
authors: Macfie
authors: R
authors: R
authors: Shepherd