title: When the tail wags the dog.
authors: Peter M
authors: PM
authors: Greco
mesh_terms: D000329:Advertising / Q000941:ethics; D004990:Ethics, Dental; D006801:Humans; D007221:Industry / Q000941:ethics*; D007400:Interprofessional Relations / Q000941:ethics; D040541:Marketing / Q000941:ethics*; D009970:Orthodontics / Q000193:education / Q000941:ethics*; D010347:Patient Care Planning / Q000941:ethics