title: iPods, viagra, and the praiseworthy life: epideictic rhetoric in technology and medical print advertising.
authors.affiliation: Iowa State University, Ames.
authors.forename: Barbara J
authors.initials: BJ
authors.lastname: Blakely
mesh_terms: D000329:Advertising / Q000191:economics / Q000266:history / Q000331:legislation & jurisprudence; D004345:Drug Industry / Q000191:economics / Q000193:education / Q000266:history / Q000331:legislation & jurisprudence; D049673:History, 20th Century; D049674:History, 21st Century; D008402:Mass Media / Q000191:economics / Q000266:history / Q000331:legislation & jurisprudence; D010506:Periodicals as Topic / Q000191:economics / Q000266:history / Q000331:legislation & jurisprudence; D010879:Piperazines / Q000191:economics / Q000266:history; D011687:Purines / Q000191:economics / Q000266:history; D000068677:Sildenafil Citrate; D013450:Sulfones / Q000191:economics / Q000266:history; D013672:Technology / Q000191:economics / Q000193:education / Q000266:history / Q000331:legislation & jurisprudence
chemical_list: D010879:Piperazines; D011687:Purines; D013450:Sulfones; D000068677:Sildenafil Citrate