title: "Ten commandments" for conducting comparative effectiveness research using "real-world data".
authors.affiliation: Pfizer, Inc, 235 East 42nd Street, New York, NY 10017, USA. richard.j.willke@pfizer.com
authors.forename: Richard J
authors.initials: RJ
authors.lastname: Willke
authors.forename: C Daniel
authors.initials: CD
authors.lastname: Mullins
mesh_terms: D057186:Comparative Effectiveness Research / Q000379:methods / Q000592:standards* / Q000706:statistics & numerical data; D003625:Data Collection / Q000379:methods* / Q000706:statistics & numerical data; D006801:Humans; D012107:Research Design / Q000592:standards* / Q000706:statistics & numerical data