title: To a large extent, the field got it wrong: New learnings from a new look at an old classic.
abstract: On the basis of a new look at Rogers' classic 1957 article (see record 2007-14639-002), the case is that the field missed and misinterpreted the main points. In other words, the field got it wrong. The new look puts five new learnings on the table and considers some of the implications of having consistently got it wrong for half a century or so. (PsycINFO Database Record (c) 2010 APA, all rights reserved).
authors: University of Ottawa.
authors: Alvin R
authors: AR
authors: Mahrer