title: Apple dumplings: the story of a breastfeeding video.
abstract: Just before last Christmas (2010) I had an idea to make a breastfeeding promotional video. Of course my ideas and visions were ones of grandeur where with a letter or two to the appropriate Government departments, I would have financing and backing for the project. Recognition in regards to the importance of such a message would be given and the road to making my video would be smooth. Little did I know the fight ahead I would have in trying to raise some money, to get publicity for what I was doing or to get "important folk" involved. However I do have a certain amount of determination and more importantly really believed in what I wanted to do, so I counted on the help I could get, which was from dedicated past and present breastfeeding mothers themselves and good old Facebook to spread the word. I changed track a little and decided to make the video a bit of fun with a message. A bit like comic relief, a serious subject lightheartedly presented with the aim being to help make a difference. I wanted the video to be a bit different from the factual educational ones that are already around and I wanted it to get attention. What better way than to use a little bit of humour, a bit of tongue in cheek glamour and the mums themselves to play starring roles. So, slowly the theme for the video began to take shape, ideas came together and the Apple Dumplings project was to take up the next eight months of my life, a huge amount of my own savings; and it continues to do so as I write this reflection.
authors: Virginia
authors: V
authors: Howes
mesh_terms: D001942:Breast Feeding; D005260:Female; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D007231:Infant, Newborn; D008880:Midwifery; D009035:Mothers / Q000193:education*; D024802:Nurse's Role; D011247:Pregnancy; D012944:Social Support; D006113:United Kingdom; D014741:Video Recording