title: Living organ donation: the effect of message frame on an altruistic behaviour.
abstract: OBJECTIVE
  This experimental study investigates the impact of message frame and risk perceptions upon willingness to consider living organ donation.
  
  
  METHODS
  A 2 (gain vs. loss) by 2 (liver vs. kidney) by 2 (involved vs. not involved) between-group study was conducted.
  
  
  METHODS
  Eighty-seven participants completed a questionnaire after reading a vignette designed to invite participants to consider living kidney or liver donation.
  
  
  RESULTS
  Within a gain frame scenario, willingness to donate was significantly higher when the risk of donating was lower.
  
  
  CONCLUSIONS
  The results have important implications for the generalizability of framing theories and the promotion of living organ donation.
authors: University of Stirling, Scotland, UK. lesley.m.mcgregor@gmail.com
authors: Lesley M
authors: LM
authors: McGregor
authors: Eamonn
authors: E
authors: Ferguson
authors: Ronan E
authors: RE
authors: O'Carroll
mesh_terms: D000328:Adult; D000533:Altruism; D001294:Attitude to Health; D005260:Female; D006801:Humans; D016030:Kidney Transplantation / Q000009:adverse effects / Q000523:psychology; D016031:Liver Transplantation / Q000009:adverse effects / Q000523:psychology; D019520:Living Donors / Q000523:psychology*; D008297:Male; D012307:Risk Factors; D011795:Surveys and Questionnaires; D009927:Tissue and Organ Procurement / Q000379:methods*; D055815:Young Adult