title: The influence of lifestyle on health behavior and preference for functional foods.
abstract: The main objective of this survey is to reveal the relationship between lifestyle, health behavior, and the consumption of functional foods on the basis of Grunert's food-related lifestyle model. In order to achieve this objective, a nationwide representative questionnaire-based survey was launched with 1000 participants in Hungary. The results indicate that a Hungarian consumer makes rational decisions, he or she seeks bargains, and he wants to know whether or not he gets good value for his money. Further on, various lifestyle segments are defined by the authors: the rational, uninvolved, conservative, careless, and adventurous consumer segments. Among these, consumers with a rational approach provide the primary target group for the functional food market, where health consciousness and moderate price sensitivity can be observed together. Adventurous food consumers stand out because they search for novelty; this makes them an equally important target group. Conservative consumers are another, one characterized by positive health behavior. According to the findings of the research, there is a significant relationship between lifestyle, health behavior, and the preference for functional food products.
authors: Department of Marketing and Trade, Faculty of Economic Science, University of Kaposvár, H-7400 Kaposvár, Guba S.u. 40, Hungary. szakaly.zoltan@ke.hu
authors: Zoltán
authors: Z
authors: Szakály
authors: Viktória
authors: V
authors: Szente
authors: György
authors: G
authors: Kövér
authors: Zsolt
authors: Z
authors: Polereczki
authors: Orsolya
authors: O
authors: Szigeti
mesh_terms: D000293:Adolescent; D000328:Adult; D016000:Cluster Analysis; D005247:Feeding Behavior; D005260:Female; D005518:Food Preferences; D055951:Functional Food; D015438:Health Behavior; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D006814:Hungary; D007407:Interviews as Topic; D008019:Life Style; D008297:Male; D008875:Middle Aged; D012959:Socioeconomic Factors; D011795:Surveys and Questionnaires; D055815:Young Adult