title: Ghosts in the machine.
authors.affiliation: University of Edinburgh and BMJ, Edinburgh, UK. rachelhendrick@gmail.com
authors.forename: Rachel
authors.initials: R
authors.lastname: Hendrick
mesh_terms: D001319:Authorship / Q000592:standards; D003142:Communication; D004345:Drug Industry; D006801:Humans; D040541:Marketing