title: Development of a media campaign on fetal alcohol spectrum disorders for Northern Plains American Indian communities.
abstract: Alcohol-exposed pregnancies are especially of concern for American Indians. The Indian Health Service reported that 47% to 56% of pregnant patients admitted to drinking alcohol during their pregnancy. In addition, rates of Fetal Alcohol Syndrome are estimated to be as high as 3.9 to 9.0 per 1,000 live births among American Indians in the Northern Plains, making prevention of alcohol-exposed pregnancies an important public health effort for this population. The goal of this article is to add to the literature on universal prevention of Fetal Alcohol Spectrum disorders by describing the development, dissemination, and evaluation of a media campaign on Fetal Alcohol Spectrum Disorders that was created by and for American Indian communities in the Northern Plains.
authors.affiliation: Center for Health Outcomes and Prevention Research, Sanford Research, Sioux Falls, SD, USA.
authors.forename: Jessica D
authors.initials: JD
authors.lastname: Hanson
authors.forename: Austin
authors.initials: A
authors.lastname: Winberg
authors.forename: Amy
authors.initials: A
authors.lastname: Elliott
mesh_terms: D000293:Adolescent; D000328:Adult; D000428:Alcohol Drinking / Q000009:adverse effects / Q000208:ethnology / Q000517:prevention & control*; D055812:Community-Based Participatory Research; D054521:Cultural Competency; D005260:Female; D063647:Fetal Alcohol Spectrum Disorders / Q000208:ethnology / Q000517:prevention & control*; D017144:Focus Groups; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D007198:Indians, North American / Q000193:education* / Q000523:psychology; D008402:Mass Media; D015205:Northwestern United States / Q000453:epidemiology; D019601:Pacific States / Q000453:epidemiology; D011247:Pregnancy; D015397:Program Evaluation; D040241:Social Marketing; D055815:Young Adult