title: Time for answers. One insurer is working to move the conversation about rising health care costs beyond looking for scapegoats to finding solutions.
authors.affiliation: Blue Cross and Blue Shield of North Carolina, USA. David.Kochman@bcbsnc.com
authors.forename: David
authors.initials: D
authors.lastname: Kochman
authors.forename: Kelly
authors.initials: K
authors.lastname: Calabria
mesh_terms: D000329:Advertising / Q000379:methods; D054598:Blue Cross Blue Shield Insurance Plans / Q000191:economics* / Q000592:standards; D003159:Community-Institutional Relations; D003363:Cost Control / Q000379:methods; D017048:Health Care Costs / Q000639:trends*; D005102:Health Expenditures / Q000639:trends*; D006297:Health Services Accessibility / Q000191:economics / Q000592:standards; D006801:Humans; D008402:Mass Media; D009657:North Carolina; D058991:Patient Protection and Affordable Care Act; D011057:Politics; D011787:Quality of Health Care / Q000191:economics / Q000592:standards; D014481:United States