title: Branding: an emerging necessity.
authors.affiliation: University of Cincinnati, Department of Radiology, 234 Goodman Street, ML 0761, PO Box 670761, Cincinnati, OH 45267-0761, USA. hawkcm@gmail.com
authors.forename: C Matthew
authors.initials: CM
authors.lastname: Hawkins
mesh_terms: D008389:Marketing of Health Services; D011361:Professional Competence; D011871:Radiology / Q000145:classification*; D014481:United States