title: Can eHealth tools enable health organizations to reach their target audience?
abstract: Data from the health risk assessment operated by the Heart and Stroke Foundation found users were more likely to be female; married; have completed post secondary education; and report hypertension, stroke, or being overweight or obese. In developing and operating eHealth tools for health promotion, organizations should compare users to their target population(s). eHealth tools may not be optimal for reaching some higher-risk sub-groups, and a range of social marketing approaches may be required.
authors.affiliation: Consumer eHealth, Heart and Stroke Foundation of Ontario, 2300 Yonge Street, Suite 1300, PO Box 2414, Toronto, ON, Canada M4P 1E4. azbib@hsf.on.ca
authors.forename: Ahmad
authors.initials: A
authors.lastname: Zbib
authors.forename: Corinne
authors.initials: C
authors.lastname: Hodgson
authors.forename: Sarah
authors.initials: S
authors.lastname: Calderwood
mesh_terms: D000293:Adolescent; D000328:Adult; D000368:Aged; D002170:Canada; D005260:Female; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D020407:Internet; D008297:Male; D008875:Middle Aged; D018570:Risk Assessment; D040241:Social Marketing; D011795:Surveys and Questionnaires; D014584:User-Computer Interface; D055815:Young Adult