title: Go climb a tree. How Arkansas Children's Hospital used "natural" marketing to re-launch its website.
authors.affiliation: Arkansas Children's Hospital, Little Rock, Ark, USA. McfaddenDc@archildrens.org
authors.forename: Dan
authors.initials: D
authors.lastname: McFadden
mesh_terms: D001131:Arkansas; D003159:Community-Institutional Relations; D006272:Health Facility Environment / Q000592:standards* / Q000639:trends; D015285:Hospital-Patient Relations; D006776:Hospitals, Pediatric / Q000191:economics*; D006801:Humans; D020407:Internet / Q000458:organization & administration* / Q000639:trends; D008389:Marketing of Health Services / Q000379:methods / Q000458:organization & administration*; D019368:Nature; D014584:User-Computer Interface