title: "Branding" your practice: ethics and excellence.
authors.affiliation: Department of Operative Dentistry, UNC School of Dentistry, University of North Carolina at Chapel Hill, NC 27599-7450, USA. harald_heymann@dentistry.unc.edu
authors.forename: Harald O
authors.initials: HO
authors.lastname: Heymann
mesh_terms: D002983:Clinical Competence; D004990:Ethics, Dental; D006801:Humans; D019239:Practice Patterns, Dentists' / Q000941:ethics / Q000592:standards*; D061108:Social Media