title: Beyond brochures. Health care marketing today is about more than slick ads. It's about engaging with communities.
authors.forename: Rhoda
authors.initials: R
authors.lastname: Weiss
mesh_terms: D001291:Attitude of Health Personnel; D003256:Community Participation; D003159:Community-Institutional Relations; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods / Q000458:organization & administration* / Q000639:trends; D011785:Quality Assurance, Health Care / Q000379:methods / Q000458:organization & administration* / Q000639:trends