title: Smokeless and flavored tobacco products in the U.S.: 2009 Styles survey results.
abstract: BACKGROUND
  A number of noncigarette tobacco products, including some novel products, recently have been marketed by the tobacco industry, which raises concerns from tobacco control authorities.
  
  
  OBJECTIVE
  This study aimed to assess current popularity of several noncigarette tobacco products in the U.S.
  
  
  METHODS
  In 2009, a total of 10,587 adults completed a consumer mail-in survey (ConsumerStyles). Based on survey results, the weighted percentages of adults who heard and tried snus, dissolvable tobacco products, flavored little cigars, and flavored cigarettes were computed in 2010. A subset of this sample (n=4556) completed the HealthStyles survey, which included items about health perceptions of these products and use in the past 30 days.
  
  
  RESULTS
  The percentage of U.S. adults in the sample who were aware of these products ranged from 10.4% (dissolvable tobacco) to 44.6% (flavored little cigars). One third of adults who had heard of flavored little cigars tried them and 10.1% had used them in the past 30 days; among those who had heard of them, 27.4% tried flavored cigarettes and 12.6% tried snus. In general, young adults, men, and smokers were most likely to have heard of each product. At least one third of adults were uncertain if these products were as harmful as cigarettes (range=37.3% [snus] to 50.3% [dissolvable tobacco]).
  
  
  CONCLUSIONS
  The awareness of these tobacco products in this sample varied. Groups with a higher prevalence of smoking and tobacco use (e.g., men, people with low levels of education) may be a target audience for marketing and promotions. As availability of products change, continued surveillance is warranted in the U.S.
authors.affiliation: Office on Smoking and Health, National Center for Chronic Disease Prevention and Health Promotion, CDC, Atlanta, Georgia 30341, USA.
authors.forename: Annette K
authors.initials: AK
authors.lastname: Regan
authors.forename: Shanta R
authors.initials: SR
authors.lastname: Dube
authors.forename: René
authors.initials: R
authors.lastname: Arrazola
mesh_terms: D000293:Adolescent; D000328:Adult; D000368:Aged; D004522:Educational Status; D005260:Female; D005421:Flavoring Agents; D007722:Health Knowledge, Attitudes, Practice; D006306:Health Surveys; D006801:Humans; D008297:Male; D040541:Marketing; D008875:Middle Aged; D015995:Prevalence; D012737:Sex Factors; D012907:Smoking / Q000453:epidemiology*; D019460:Tobacco Industry; D014030:Tobacco, Smokeless; D014481:United States; D055815:Young Adult
chemical_list: D005421:Flavoring Agents