title: Modeling the activation of tobacco smoking expectancies in memory in relation to use patterns.
abstract: Methodology that has led to successful strategies to reduce alcohol use was applied to tobacco smoking expectancies. Individual differences scaling was used to empirically model a semantic network of associations stored in memory and preference mapping was used to model likely paths of expectancy activation for groups with different smoking histories. Smokers emphasized an external appearance-internal experience dimension and were more likely to activate expectancies of negative affect reduction. Nonsmokers emphasized a positive-negative dimension and were more likely to activate expectancies of health risks and reduced physical attractiveness. Proportionate frequencies of first associates' validated findings of the MDS-based solutions. Future efforts to alter likely activation patterns may successfully reduce the onset of smoking, enhance quit rates, and reduce relapse.
authors.affiliation: University of Central Florida, 4000 Central Florida Blvd, Orlando, FL 32816-1390, United States.
authors.forename: Tiffany Leigh
authors.initials: TL
authors.lastname: Linkovich-Kyle
authors.forename: Amy M
authors.initials: AM
authors.lastname: Schreiner
authors.forename: Michael E
authors.initials: ME
authors.lastname: Dunn
mesh_terms: D000293:Adolescent; D000328:Adult; D001244:Association; D005260:Female; D006801:Humans; D008297:Male; D008568:Memory; D008960:Models, Psychological; D009042:Motivation; D010549:Personal Satisfaction; D012054:Reinforcement, Psychology; D012907:Smoking / Q000523:psychology*; D055815:Young Adult