title: Use of social media by pharmacy preceptors.
abstract: OBJECTIVE
  To define current use patterns of Facebook and Twitter among pharmacy preceptors and assess perceptions regarding use of social media within professional practice.
  
  
  METHODS
  An electronic survey instrument was sent to 315 pharmacists registered as advanced pharmacy practice experience (APPE) preceptors for Purdue University College of Pharmacy.
  
  
  RESULTS
  Approximately 60% of the 155 respondents used a Facebook account and 9% used a Twitter account. Respondents were willing to complete continuing education (CE) credit (46%) using social media, and were interested in following professional organizations (39%) on social media; however, the majority were not interested in obtaining drug or disease-state information, identifying employment opportunities, or participating in clinical discussion forums via social media.
  
  
  CONCLUSIONS
  Despite the growing popularity of social media across multiple disciplines, the majority of pharmacy preceptors surveyed were not willing to use these venues in professional practice.
authors.affiliation: Purdue University College of Pharmacy, Indianapolis, Indiana 46202, USA.
authors.forename: Pavnit
authors.initials: P
authors.lastname: Kukreja
authors.forename: Amy
authors.initials: A
authors.lastname: Heck Sheehan
authors.forename: Jennifer
authors.initials: J
authors.lastname: Riggins
mesh_terms: D000328:Adult; D000368:Aged; D001291:Attitude of Health Personnel; D003625:Data Collection / Q000639:trends; D004345:Drug Industry / Q000639:trends; D005260:Female; D006801:Humans; D008297:Male; D008875:Middle Aged; D010594:Pharmacies / Q000639:trends; D010595:Pharmacists / Q000639:trends; D011231:Preceptorship / Q000379:methods* / Q000639:trends; D011364:Professional Practice / Q000639:trends; D061108:Social Media / Q000706:statistics & numerical data*