Risks of online advertisement of direct-to-consumer thermography for breast cancer screening.
Direct-to-consumer online advertising for thermography as a sole agent with which to diagnose breast cancer is misleading and exploits women who are seeking preventive health care for breast cancer. Regulatory action should be taken against companies who continue to mislead the public to ensure patient safety and evidence-based public health information.
Institute of Health Law Studies, California Western School of Law and the San Diego Center for Patient Safety, University of California-San Diego School of Medicine, CA 92103, USA. klovett@ucsd.edu
Kimberly M
KM
Lovett
Bryan A
BA
Liang
D000329:Advertising; D001943:Breast Neoplasms / Q000175:diagnosis; D055088:Early Detection of Cancer / Q000379:methods*; D005260:Female; D006801:Humans; D020407:Internet; D008327:Mammography; D061214:Patient Safety; D012306:Risk; D013817:Thermography