title: Brand awareness and engagement: a case study in healthcare social media.
authors.affiliation: Research Informatics, Cleveland Clinic, USA.
authors.forename: John
authors.initials: J
authors.lastname: Sharp
mesh_terms: D003256:Community Participation; D003159:Community-Institutional Relations; D006268:Health Facilities; D016519:Hospitals, Religious; D010358:Patient Participation; D061108:Social Media