title: The interplay between affect and theory of planned behavior variables.
abstract: OBJECTIVE
  To assess whether affective evaluations of health behaviors moderate or mediate the influence of theory of planned behavior (TPB) variables on intention.
  
  
  METHODS
  For each of 20 health behaviors, respondents (N=300) completed questionnaire measures of affective  evaluation, attitude, subjective norm, perceived behavioral control, and intention.
  
  
  RESULTS
  Analyses using path modeling revealed that affective evaluation of the behaviors did not moderate the influence of the TPB variables on intention, but it partially mediated the influence of  attitude and perceived behavioral control on intention.
  
  
  CONCLUSIONS
  These results emphasize the importance of affective evaluation as a target for health communication.
authors.affiliation: Amsterdam School of Communication Research, University of Amsterdam, Amsterdam, The Netherlands. m.keer@uva.nl
authors.forename: Mario
authors.initials: M
authors.lastname: Keer
authors.forename: Bas
authors.initials: B
authors.lastname: van den Putte
authors.forename: Peter
authors.initials: P
authors.lastname: Neijens
mesh_terms: D000339:Affect; D001294:Attitude to Health; D005260:Female; D015438:Health Behavior; D006801:Humans; D033182:Intention; D007389:Internal-External Control; D008297:Male; D008960:Models, Psychological; D011582:Psychological Theory