title: Antismoking media campaign and smoking cessation outcomes, New York State, 2003-2009.
abstract: BACKGROUND
  The New York Tobacco Control Program (NY TCP) is one of the largest state tobacco control programs in the United States. Little research has been published on the effectiveness of its antismoking media campaign. The objective of this study was to examine whether exposure to NY TCP's statewide antismoking media campaign corresponded to smoking outcomes.
  
  
  METHODS
  We used data from the 2003 through 2009 New York Adult Tobacco Survey to evaluate exposure to NY TCP advertising, cessation intentions, quit attempts, and cigarette consumption among New York adult smokers. We also used data from the 2003 through 2009 New York Behavioral Risk Factor Surveillance System (BRFSS) and the 2003 through 2009 National Health Interview Survey (NHIS) to examine smoking prevalence among New York adults compared with US adults.
  
  
  RESULTS
  From 2003 through 2009, smokers' exposure to NY TCP advertising increased from 6% to 45%, the prevalence of 30-day intentions to quit increased from 26% to 35%, and the prevalence of quit attempts increased from 46% to 62%. Average cigarettes smoked per day decreased from 15 in 2003 to 11 in 2009. The New York BRFSS and NHIS both showed significant downward trends in adult smoking prevalence. The decline during this period was greater in New York (18%) than in the United States as a whole (5%).
  
  
  CONCLUSIONS
  NY TCP's campaign generated significant increases in exposure to advertising over time that corresponded with changes in key cessation- and smoking-related outcomes. Findings suggest that NY TCP's sustained implementation of evidence-based cessation advertisements contributed to these changes.
authors.affiliation: RTI International, 3040 Cornwallis Rd, Research Triangle Park, NC 27709, USA. kcdavis@rti.org
authors.forename: Kevin C
authors.initials: KC
authors.lastname: Davis
authors.forename: Matthew C
authors.initials: MC
authors.lastname: Farrelly
authors.forename: Jennifer
authors.initials: J
authors.lastname: Duke
authors.forename: Lisa
authors.initials: L
authors.lastname: Kelly
authors.forename: Jeffrey
authors.initials: J
authors.lastname: Willett
mesh_terms: D000328:Adult; D015438:Health Behavior; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D008402:Mass Media; D009518:New York / Q000453:epidemiology; D011159:Population Surveillance; D015995:Prevalence; D012189:Retrospective Studies; D012907:Smoking / Q000453:epidemiology*; D016540:Smoking Cessation / Q000379:methods* / Q000706:statistics & numerical data; D000074606:Smoking Prevention