title: Media use and perceived risk as predictors of marijuana use.
abstract: OBJECTIVE
  To assess the influence of media use and perceived risk on marijuana use outcomes.
  
  
  METHODS
  With survey data from 750 US young adults, structural equation modeling tested how attitudes, behaviors, and behavioral intention specific to marijuana use are influenced  by perceived personal and societal risk of marijuana use, media campaign exposure, and news use.
  
  
  RESULTS
  Perceived societal risk had significant effects, though not as strong as perceived personal risk. Campaign exposure had favorable effects whereas those of news use were mixed.
  
  
  CONCLUSIONS
  Perceived personal risk and perceived societal risk should be considered when designing preventive media campaigns.
authors.affiliation: Texas A&M University, College Station, TX, USA. beaudoin@tamu.edu
authors.forename: Christopher E
authors.initials: CE
authors.lastname: Beaudoin
authors.forename: Traci
authors.initials: T
authors.lastname: Hong
mesh_terms: D000293:Adolescent; D001294:Attitude to Health; D005260:Female; D006801:Humans; D033182:Intention; D008297:Male; D002189:Marijuana Abuse / Q000523:psychology*; D008402:Mass Media / Q000706:statistics & numerical data*; D008960:Models, Psychological; D012309:Risk-Taking; D014481:United States; D055815:Young Adult