title: Inaugural conjoint analysis in health conference.
authors.affiliation: 1 Decision Support Lab, Sheps Center for Health Services Research, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina, USA 2 RTI-UNC Center of Excellence in Health Promotion Economics, RTI International, Research Triangle Park, North Carolina, USA 3 UNC Division of General Internal Medicine, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina, USA.
authors.forename: Jennifer M
authors.initials: JM
authors.lastname: Griffith
authors.forename: Thomas J
authors.initials: TJ
authors.lastname: Hoerger
authors.forename: Michael P
authors.initials: MP
authors.lastname: Pignone