title: Communicating to young adults about HPV vaccination: consideration of message framing, motivation, and gender.
abstract: This research examines the influence of message framing (gain vs. loss), motivational orientation (approach vs. avoidance), and gender on intentions to receive human papillomavirus (HPV) vaccination and HPV-/HPV vaccine-related risk perceptions among young adults ages 18-26 years. Results of an experiment show an interaction between message framing and motivational orientation in predicting intentions to receive HPV vaccination. Loss-framed messages are more persuasive than gain-framed messages for avoidance-oriented individuals, whereas both frames are equally effective for approach-oriented individuals. Gender differences in intentions to get HPV vaccination and worry about vaccine safety are found.
authors.affiliation: Department of Communication , University of Maryland, USA.
authors.forename: Xiaoli
authors.initials: X
authors.lastname: Nan
mesh_terms: D000293:Adolescent; D000328:Adult; D005260:Female; D015438:Health Behavior; D058015:Health Communication / Q000379:methods*; D006801:Humans; D008297:Male; D009042:Motivation; D053918:Papillomavirus Vaccines / Q000008:administration & dosage*; D011322:Primary Prevention / Q000379:methods; D011639:Public Opinion; D044469:Racial Groups; D012307:Risk Factors; D012737:Sex Factors; D055815:Young Adult
chemical_list: D053918:Papillomavirus Vaccines