title: Marketing cardiac CT programs.
abstract: There are two components of cardiac CT discussed in this article: coronary artery calcium scoring (CACS) and coronary computed tomography angiography (CCTA).The distinctive advantages of each CT examination are outlined. In order to ensure a successful cardiac CT program, it is imperative that imaging facilities market their cardiac CT practices effectively in order to gain a competitive advantage in this valuable market share. If patients receive quality care by competent individuals, they are more likely to recommend the facility's cardiac CT program. Satisfied patients will also be more willing to come back for any further testing.
authors.affiliation: St. Elizabeth Regional Health, Lafayette, IN, USA. jason.scott2@ssfhs.org
authors.forename: Jason
authors.initials: J
authors.lastname: Scott
mesh_terms: D002114:Calcinosis / Q000000981:diagnostic imaging*; D002318:Cardiovascular Diseases / Q000000981:diagnostic imaging*; D017023:Coronary Angiography; D006801:Humans; D007196:Indiana; D008389:Marketing of Health Services; D019982:Organizational Case Studies; D014057:Tomography, X-Ray Computed