[Valences of self-evaluation and approach-avoidance tendencies: research based on regulatory focus theory].
Four studies were conducted to investigate the relationship between valences of self-evaluation and approach-avoidance tendencies. Based on regulatory focus theory (Higgins, 1997, 1998), we predicted that positivity of self-evaluation is related to the tendency to approach gains, while negativity of self-evaluation is related to the tendency to avoid losses. In Study 1, a self-report measure of behavioral tendencies for approaching gains and avoiding losses was developed. In Studies 2 to 4, correlations between these approach/avoidance tendencies and various kinds of self-evaluations were examined. Overall, the authors' predictions were supported. The results suggest that the self-evaluation system and the self-regulation system work in close cooperation with each other in controlling human behavior.
Student Project Center, Tokai University, Kitakaname, Hiratsuka 259-1292, Japan. yukaoz@tokai.ac.jp
Yuka
Y
Ozaki
Kaori
K
Karasawa
D059026:Diagnostic Self Evaluation; D005260:Female; D006801:Humans; D008297:Male; D011582:Psychological Theory; D012927:Social Control, Informal; D055815:Young Adult