The relationship between perceived quality and divulgation strategies of products in the electronic marketplace.
This article introduces concepts regarding management design, the electronic marketplace and recommendation systems, as well as uses a revised bibliography proposing the relationship between applied management design strategies and recommendation products identified through Cazella and the different types of perceived quality developped by Michalos and Schwartz.
Graphic Design Post-Graduate Program / Center of Communication and Expression/Centro de Comunidação e Expressão - CCE / Universidade Federal de Santa Catarina - UFSC / Florianópolis, SC Brasi. joao@joaocosta.com
João
J
Costa
Milton
M
Horn
D003132:Commerce; D003258:Consumer Behavior; D006801:Humans; D020407:Internet; D010465:Perception; D014342:Truth Disclosure