User's demography and expectation regarding search, purchase and evaluation in mobile application store.
This article is result from a questionnaire about mobile app store usage. The objective of this work was to collect information about user needs and opinion regarding search, purchase and evaluation process in Android Market, Apple App Store, BlackBerry App World and Nokia Ovi Store. The data collected was analyzed to identify the positive and negative usability aspects, if the process to perform these task are any different in those stores and if the users are satisfy with their store or if they have any complains about it. Its covers the brazilian market only.
Pontifícia Universidade Católica do Rio de Janeiro, Rua Marquês de São Vicente 225, Gávea, Rio de Janeiro, RJ, Brazil. wilsonprata@gmail.com.
Wilson
W
Prata
Anamaria
A
de Moraes
Manuela
M
Quaresma
D000328:Adult; D001938:Brazil; D040421:Cell Phone; D003132:Commerce; D003258:Consumer Behavior; D003710:Demography; D005260:Female; D006801:Humans; D057226:Information Seeking Behavior; D016247:Information Storage and Retrieval; D008297:Male; D063731:Mobile Applications; D011795:Surveys and Questionnaires; D014584:User-Computer Interface; D055815:Young Adult