title: Principles and popularity: the interplay of moral norms and descriptive norms in the context of volunteerism.
abstract: Can a moral norm be manipulated and if so, how does a manipulated moral norm interact with a descriptive norm to impact on behavioural intentions? The present research addressed these questions in three studies. Study 1a and 1b demonstrated the validity of a manipulation designed to activate a moral norm for volunteer activity. In Study 2, activating a moral norm for volunteering strengthened intentions to volunteer and inhibited intentions to conform to a descriptive norm. Conceptual and applied implications of activating a moral norm are discussed.
authors.affiliation: School of Psychology, University of Queensland, St Lucia, Australia. megan.smith@uqconnect.edu.au
authors.forename: Megan K
authors.initials: MK
authors.lastname: Smith
authors.forename: Barbara M
authors.initials: BM
authors.lastname: Masser
mesh_terms: D000293:Adolescent; D000704:Analysis of Variance; D001290:Attitude; D032763:Behavior Control / Q000523:psychology; D005260:Female; D006801:Humans; D033182:Intention; D008297:Male; D009014:Morals; D010465:Perception; D020377:Self Efficacy; D014838:Volunteers / Q000523:psychology*