title: Price discounts on alcohol in a city in Northern England.
abstract: OBJECTIVE
  To describe the extent and nature of price discounts on alcohol in Newcastle upon Tyne, England.
  
  
  METHODS
  An observational survey in stores licensed for off-sales in December 2010 to January 2011.
  
  
  RESULTS
  A total of 2018 price discounts in 29 stores led to a median saving of 25% and required a median purchase of 20 standard UK alcohol units. Median price per standard unit was £0.92 (US$1.49; €1.05) before discount and £0.68 (US$1.10; €0.78) after discount.
  
  
  CONCLUSIONS
  Restriction of price discounting should be considered as a public health policy.
authors.affiliation: Institute of Health & Society, Newcastle University, Baddiley-Clark Building, Richardson Road, Newcastle upon Tyne NE2 4AX, UK. j.m.adams@ncl.ac.uk
authors.forename: Jean
authors.initials: J
authors.lastname: Adams
authors.forename: Jane
authors.initials: J
authors.lastname: Beenstock
mesh_terms: D019973:Alcohol-Related Disorders / Q000517:prevention & control*; D000434:Alcoholic Beverages / Q000191:economics*; D003132:Commerce / Q000706:statistics & numerical data*; D003625:Data Collection / Q000706:statistics & numerical data; D004739:England; D006801:Humans; D014505:Urban Population / Q000706:statistics & numerical data