title: Start by picking low hanging fruit.
authors.forename: Philip
authors.initials: P
authors.lastname: Bickley
mesh_terms: D000818:Animals; D001294:Attitude to Health; D014676:Diet, Vegetarian / Q000706:statistics & numerical data*; D005247:Feeding Behavior; D017752:Greenhouse Effect / Q000517:prevention & control*; D015438:Health Behavior; D006801:Humans; D008461:Meat Products / Q000706:statistics & numerical data*