title: Preferences, attitudes, and behaviors of health services consumers in Turkey.
abstract: OBJECTIVE
  To investigate preferences, attitudes, and behaviors of consumers in health care services.
  
  
  METHODS
  The study was conducted in the Turkish health care context. A total of 810 people who reside in the urban and rural residential areas of Ankara were surveyed.
  
  
  RESULTS
  The study results suggest that consumer attitudes toward health care services differ by the demographic and socio-cultural characteristics of consumers.
  
  
  CONCLUSIONS
  Several managerial recommendations pertinent to the analysis of consumer behavior and the development  of long-term relationships with consumers were made. Also, future research suggestions were provided.
authors.affiliation: Gazi University, Golbasi Kampusu, Ankara, Turkey.
authors.forename: Dilaver
authors.initials: D
authors.lastname: Tengilimoglu
authors.forename: Türkãn
authors.initials: T
authors.lastname: Dursun-Kilic
authors.forename: Dilek
authors.initials: D
authors.lastname: Güleç
mesh_terms: D000328:Adult; D000368:Aged; D003710:Demography; D005260:Female; D015438:Health Behavior; D007722:Health Knowledge, Attitudes, Practice; D006296:Health Services; D006801:Humans; D007407:Interviews as Topic; D008297:Male; D008875:Middle Aged; D057240:Patient Preference; D014421:Turkey; D055815:Young Adult