title: Formative research for a community-based message-framing intervention.
abstract: OBJECTIVE
  To inform a community-based message framing intervention encouraging physical activity and fruit and vegetable consumption among medically underserved adults.
  
  
  METHODS
  Key informant interviews, focus groups, and a survey were conducted with limited-literacy Hispanics  in the northeastern United States.
  
  
  RESULTS
  Barriers to healthy lifestyle behaviors exist at individual, community, and policy levels. A strong degree of networking among local organizations and elected officials exists that can be used to encourage healthy lifestyle initiatives.
  
  
  CONCLUSIONS
  Community-based health communication interventions must address neighborhood realities, the literacy levels of the target population, and existing networks of providers and consumers.
authors.affiliation: Health, Emotion, and Behavior Laboratory, Department of Psychology, Yale University, New Haven, CT, USA. josefa.martinez@yale.edu
authors.forename: Josefa L
authors.initials: JL
authors.lastname: Martinez
authors.forename: Amy E
authors.initials: AE
authors.lastname: Latimer
authors.forename: Susan E
authors.initials: SE
authors.lastname: Rivers
authors.forename: Peter
authors.initials: P
authors.lastname: Salovey
mesh_terms: D000069:Acculturation; D000328:Adult; D019058:Community Networks; D004032:Diet; D015444:Exercise; D005260:Female; D017144:Focus Groups; D015438:Health Behavior; D057220:Health Literacy; D006630:Hispanic or Latino; D006801:Humans; D007407:Interviews as Topic; D008297:Male; D008875:Middle Aged; D010565:Persuasive Communication; D012106:Research; D040242:Risk Reduction Behavior; D014481:United States