title: Discretion in advertising: it's up to you.
authors.affiliation: Philadelphia, Pa.
authors.forename: Peter M
authors.initials: PM
authors.lastname: Greco
mesh_terms: D000329:Advertising / Q000941:ethics*; D003812:Dentist-Patient Relations / Q000941:ethics; D003815:Dentists / Q000941:ethics*; D004465:Economic Competition / Q000941:ethics; D004990:Ethics, Dental; D006801:Humans; D009970:Orthodontics / Q000941:ethics*