title: [The aspects of pricing policy in Azerbaijan pharmaceutical sector].
abstract: The effect of macro-, middle- and microeconomic factors on price formation in Azerbaijan pharmaceutical market has been studied. Worldwide pharmaceutical leaders have the goals to become leader on the pharmaceutical market of Azerbaijan and maximize their market share. Non-leaders pharmaceutical companies use different strategies of price formation: prime cost plus markup, or price formation on the base of current prices.   It was revealed that domestic pharmaceutical market has high demand elasticity. Future market development is related to stimulation of product development, and hard penetration to the market through realization of price formation strategy.  Non-state pharmaceutical organizations to achieve the purpose of survive in conditions of high competition should take in to account the factor perceptions of assortment by customers.
authors.forename: K I
authors.initials: KI
authors.lastname: Dzhalilova
authors.forename: K Ia
authors.initials: KIa
authors.lastname: Alieva
mesh_terms: D001382:Azerbaijan; D003363:Cost Control; D016527:Drug Costs; D004345:Drug Industry / Q000191:economics; D017850:Economics, Pharmaceutical; D006801:Humans