title: [Relation between television commercial of alcoholic beverage and alcoholism].
abstract: OBJECTIVE
  Alcoholism is a disease that greatly ruins body mental health, family's health, and a social property. Moreover, it is a disease that a few drinking are connected with the danger of the relapse because there is a control trouble of the drinking desire. The purpose of this survey is to clarify the relation between television commercial of alcoholic beverage (CM) and alcoholism.
  
  
  METHODS
  Questionnaire survey on CM and the drinking desire of alcoholism was carried out. Participants were 104 abstinent patients (AP) and 221 healthy control subjects (HCS). HCS were ruled out alcohol dependence syndrome range by Alcohol Use Disorders Identification Test. Statistical analysis was performed using Chi-square and Fisher's exact tests as well as adjusted residuals to compare AP and HCS. In addition, AP was analyzed the relationship between period of abstinence and CM.
  
  
  RESULTS
  The average period of abstenence from drinking was 3.38 +/- 1.55 years. AP had the experience of receiving stimulation to the drinking desire by CM. AP had the unpleasantness to the CM. Also, they hoped to discontinue CM, they felt the unpleasantness when they watched CM. Generally, three years are considered to be a stability period after abstains from drinking. Thirty-seven% of AP with 3 years and 27% of AP with 5 years answered "It is very which question about "I want to drink alcohol when I watched CM of alcohol beverage".
  
  
  CONCLUSIONS
  It was suspected the CM stimulation was a risk element of an external trigger of the drinking desire, and AP had significantly felt "unpleasant" and hoped that "Discontinuance of CM". It was suggested that it is necessary to reconsider the CM stimulation from the viewpoint of relapse prevention of AP.
authors.affiliation: Department of Psychiatry, Aizato Hospital, Satozuka, Kamiita-cho, Itano-gun, Tokushima 771-1342, Japan. sei-kim-yo@tv-naruto.ne.jp
authors.forename: Seiji
authors.initials: S
authors.lastname: Yoshida
authors.forename: Sakiko
authors.initials: S
authors.lastname: Sakamaki
authors.forename: Tetsuya
authors.initials: T
authors.lastname: Tanioka
mesh_terms: D000329:Advertising; D000434:Alcoholic Beverages; D000437:Alcoholism / Q000523:psychology*; D005260:Female; D006801:Humans; D008297:Male; D008875:Middle Aged; D013690:Television; D013695:Temperance; D013997:Time Factors