title: The content and not only the valence of spontaneous associations should be analyzed.
authors.affiliation: ETH Zurich, Institute for Environmental Decisions (IED), Consumer Behavior, Universitätstrasse 22, 8092 Zurich, Switzerland.
authors.forename: Carmen
authors.initials: C
authors.lastname: Keller
authors.forename: Vivianne H M
authors.initials: VH
authors.lastname: Visschers
authors.forename: Michael
authors.initials: M
authors.lastname: Siegrist
mesh_terms: D005260:Female; D006801:Humans; D008297:Male; D055848:Nuclear Power Plants