title: Consumers' willingness to pay for beef direct sales. A regional comparison across the Pyrenees.
abstract: Willingness to pay (WTP) for direct market of beef is investigated in two Spanish and two French regions located on both sides of the Pyrenees. Given the novelty of this distribution system, especially in Spain, a contingent valuation approach is undertaken, and a double-bounded model is estimated. Different patterns of awareness, use and WTP are found across regions. Likewise, the profile of current and potential users of direct sale chains is investigated. Experience in the different stages involved from choice to final consumption of beef, intensity of varied beef consumption, familiarity with direct market of food in general, and beef in particular, are some of the relevant factors to explain WTP and the probability of getting engaged into a direct distribution system of beef.
authors.affiliation: Agrifood Research and Technology Centre of Aragon (CITA), Agro-Food Economics and Natural Resources Department, Avda Montañana, 930, 50059 Zaragoza, Spain. aisanjuan@aragon.es
authors.forename: Ana I
authors.initials: AI
authors.lastname: Sanjuán
authors.forename: Helena
authors.initials: H
authors.lastname: Resano
authors.forename: Gabriela
authors.initials: G
authors.lastname: Zeballos
authors.forename: Pierre
authors.initials: P
authors.lastname: Sans
authors.forename: Nuria
authors.initials: N
authors.lastname: Panella-Riera
authors.forename: M Mar
authors.initials: MM
authors.lastname: Campo
authors.forename: Saoussan
authors.initials: S
authors.lastname: Khliji
authors.forename: Ana
authors.initials: A
authors.lastname: Guerrero
authors.forename: M Angels
authors.initials: MA
authors.lastname: Oliver
authors.forename: Carlos
authors.initials: C
authors.lastname: Sañudo
authors.forename: Pilar
authors.initials: P
authors.lastname: Santolaria
mesh_terms: D000818:Animals; D001294:Attitude to Health; D001364:Awareness; D002417:Cattle; D002755:Choice Behavior; D003132:Commerce; D003258:Consumer Behavior / Q000191:economics*; D004032:Diet / Q000191:economics*; D005523:Food Supply / Q000191:economics*; D005602:France; D006801:Humans; D040541:Marketing / Q000191:economics* / Q000379:methods; D008460:Meat / Q000191:economics*; D018803:Models, Economic; D021641:Recognition, Psychology; D013030:Spain