title: Health care reform through the eyes of patients: a qualitative look at Medicaid redesign.
abstract: This research examines consumer choice in Medicaid insurance plans. As part of the 2005 Federal Deficit Reduction Act, a number of states have implemented new Medicaid programs targeted to a subset of the Medicaid population. These programs offer consumers a choice of plans and this research examines consumer choice in one state's program. As part of a broader survey, participants were given the opportunity to explain, in their own words, why they selected their plan. We systematically interpret this qualitative data and then develop a series of propositions relating to Medicaid health care plan choice and marketing/public policy issues surrounding this choice.
authors.affiliation: College of Business and Economics, West Virginia University, Morgantown, West Virginia 26506, USA. Michael.walsh@mail.wvu.edu
authors.forename: Michael F
authors.initials: MF
authors.lastname: Walsh
authors.forename: M Paula
authors.initials: MP
authors.lastname: Fitzgerald
mesh_terms: D001294:Attitude to Health; D002755:Choice Behavior; D005380:Financing, Government / Q000191:economics / Q000331:legislation & jurisprudence / Q000639:trends; D018166:Health Care Reform / Q000191:economics / Q000331:legislation & jurisprudence / Q000592:standards*; D019538:Health Care Surveys; D006801:Humans; D008484:Medicaid / Q000191:economics / Q000331:legislation & jurisprudence / Q000639:trends*; D036301:Qualitative Research; D014481:United States