title: To hype, or not to(o) hype. Communication of science is often tarnished by sensationalization, for which both scientists and the media are responsible.
authors.forename: Andrea
authors.initials: A
authors.lastname: Rinaldi
mesh_terms: D001419:Bacteria / Q000235:genetics / Q000254:growth & development / Q000378:metabolism; D003142:Communication; D003146:Communications Media; D036262:Empirical Research; D005580:Fossils; D006801:Humans; D015203:Reproducibility of Results; D012108:Research Personnel; D012586:Science