title: Perceptions of physician assistants regarding direct-to-consumer advertising.
abstract: Of 1,254 practicing physician assistants (PAs) who completed a survey, 91% were familiar with direct-to-consumer advertising (DTCA). When asked about their general perception, 96% of PAs were neutral or unfavorable towards DTCA. PAs felt that DTCA encouraged patients to make atypical medication requests, overlook the PA's medical opinion, and seek other health care providers.
authors.affiliation: New York Institute of Technology (NYIT), Old Westbury, New York, USA.
authors.forename: Justin
authors.initials: J
authors.lastname: Anzalone
authors.forename: Asha
authors.initials: A
authors.lastname: Mathews
authors.forename: Michael
authors.initials: M
authors.lastname: Suprenant
authors.forename: Lawrence
authors.initials: L
authors.lastname: Herman
mesh_terms: D000329:Advertising; D006801:Humans; D010465:Perception; D010823:Physician Assistants / Q000523:psychology*; D011369:Professional-Patient Relations