title: Patients' perceptions of physicians: a pilot study of the influence of prime-time fictional medical shows.
abstract: Much criticism has fallen onto prime-time crime shows for skewing the perception the public has on crime. Could the same criticism apply to prime-time medical dramas, which tend to be among the most watched television shows today, for skewing patients' expectations? In the past, physicians on prime-time fictional medical shows tended to be depicted in a positive manner. However, today's medical dramas often portray physicians in a less positive context. The results of this study showed that television exposure only negatively affect patients' perceptions of physicians in regards to physical attractiveness and character, but not to physician propriety, power, communication, sociability, extroversion, competence, and composure. In addition, this study showed that prime-time fictional shows affect patient-physician interactions.
authors.affiliation: Department of Management and Marketing, Harrison College of Business, Southeast Missouri State University, Cape Girardeau, Missouri 63701, USA.
authors.forename: Mary Elizabeth
authors.initials: ME
authors.lastname: Stinson
authors.forename: Kenneth
authors.initials: K
authors.lastname: Heischmidt
mesh_terms: D000293:Adolescent; D000328:Adult; D001294:Attitude to Health; D004324:Drama; D005163:Factor Analysis, Statistical; D005260:Female; D006801:Humans; D008297:Male; D008513:Medicine in Literature; D015146:Midwestern United States; D010465:Perception; D010820:Physicians; D010865:Pilot Projects; D013334:Students / Q000523:psychology; D011795:Surveys and Questionnaires; D013690:Television; D014495:Universities; D055815:Young Adult