title: Risk taking and effective R&D management.
abstract: Several key strategies can be used to manage the risk associated with innovation to create maximum value. These include balancing the timing of investments versus cash flows, management of fads, prioritization across the company, savvy portfolio management, and a system of metrics that measure real success. Successful R&D managers will do whatever is necessary to manage the risks associated with an R&D program and stick to their long-term strategy.
authors.affiliation: The Dow Chemical Company, Midland, MI 48674, USA.
authors.forename: William F
authors.initials: WF
authors.lastname: Banholzer
authors.forename: Laura J
authors.initials: LJ
authors.lastname: Vosejpka
mesh_terms: D006801:Humans; D007221:Industry / Q000191:economics* / Q000458:organization & administration*; D007449:Investments / Q000191:economics / Q000458:organization & administration; D012106:Research / Q000191:economics* / Q000458:organization & administration*; D040841:Resource Allocation; D012306:Risk; D012308:Risk Management