title: Sustaining the environment through recycling: an empirical study.
abstract: This paper examines the determinants of recycling behaviour among 200 university students from the perspective of the theory of planned behaviour (TPB). Data was analysed using Structural Equation Modelling technique. Findings indicate that environmental awareness was significantly related to attitude towards recycling, whilst attitude and social norms had significant impact on recycling behaviour. However, convenience and cost of recycling were not significant reasons for recycling. The study has enhanced the understanding of the determinants of recycling behaviour and has implications for schools and governmental agencies in educating and encouraging positive recycling behaviour. It also confirms the appropriateness of the TPB in examining studies of this nature. Further suggestions for future research are offered.
authors.affiliation: School of Management, Universiti Sains Malaysia, 11800 USM, Penang, Malaysia. ramayah@usm.my
authors.forename: T
authors.initials: T
authors.lastname: Ramayah
authors.forename: Jason Wai Chow
authors.initials: JW
authors.lastname: Lee
authors.forename: Shuwen
authors.initials: S
authors.lastname: Lim
mesh_terms: D000328:Adult; D001519:Behavior; D003247:Conservation of Natural Resources; D005260:Female; D006801:Humans; D008296:Malaysia; D008962:Models, Theoretical; D059027:Recycling