title: Social media basics for orthodontists.
abstract: One of the most common buzz words in today's online world is "social media." This article defines social media, explains why it is important to practicing orthodontists, and provides information about how doctors can incorporate it into their practices. Five of the most useful social media tools are described in detail, outlining the strengths, weaknesses, opportunities, and risks inherent in each.
authors.affiliation: Jorgensen Orthodontics, 1401 BarbaraLoop SE, Rio Rancho, NM 87124, USA. drj@gregjorgensen.com
authors.forename: Greg
authors.initials: G
authors.lastname: Jorgensen
mesh_terms: D057218:Blogging; D054626:Consumer Health Information; D003797:Dental Staff / Q000458:organization & administration; D003812:Dentist-Patient Relations; D006801:Humans; D020407:Internet; D040541:Marketing / Q000145:classification; D009970:Orthodontics / Q000458:organization & administration; D010559:Personnel Management / Q000379:methods; D011215:Practice Management, Dental / Q000458:organization & administration; D018907:Privacy; D057386:Search Engine; D061108:Social Media / Q000145:classification; D060756:Social Networking; D014741:Video Recording