title: Enhancing the online presence of a dental practice.
abstract: This article describes methods for enhancing the online presence of a dental practice to gain market share and facilitate communication with current and prospective patients. Topics discussed include creation of a website that will help patients easily locate the practice. The importance of back links and embedded keywords is stressed. A method for identifying competitors' online marketing strategies also is presented, along with discussions of patient reviews and pay-per-click advertising options.
authors.affiliation: drneilmcleod@yahoo.com
authors.forename: Neil S
authors.initials: NS
authors.lastname: McLeod
mesh_terms: D000329:Advertising; D003142:Communication; D003812:Dentist-Patient Relations; D005246:Feedback; D006801:Humans; D019146:Hypermedia; D020407:Internet; D008389:Marketing of Health Services / Q000458:organization & administration; D011215:Practice Management, Dental / Q000458:organization & administration; D057386:Search Engine; D060756:Social Networking; D012984:Software