title: Rule-governed behavior: Unifying radical and paradigmatic behaviorism.
abstract: Commonalities and differences between Skinner's analysis of verbal behavior and the paradigmatic behaviorism (PB) approach are described as a means of introducing the latter to behavior analysis. The focus is on treating the topic of rule-governed behavior-a topic of current interest in behavior analysis in addressing the challenge of cognitive psychology-within the PB framework. Dealing behaviorally with traditional psychology interests is considered important in PB, and this article aims to advance toward that goal. PB has presented a framework that deals with not only the behavioral description of language but also with language function as well as language acquisition. This includes a treatment of the manner in which verbal stimuli generally can control motor behavior. This framework includes analyses in addition to those present in the behavior analytic framework, along with empirical developments, and these can be used to enhance a behavioral understanding of important parts of verbal behavior and the effects of verbal stimuli on behavior, including rule-governed phenomena. Our purpose is to use the particular topic of rule-governed behavior to argue that a more explicit interaction between radical and paradigmatic behaviorism would advance behaviorism and also enable it to have a stronger impact upon psychology and the scientific community.
authors.forename: G L
authors.initials: GL
authors.lastname: Burns
authors.forename: A W
authors.initials: AW
authors.lastname: Staats