title: Competition among memes in a world with limited attention.
abstract: The wide adoption of social media has increased the competition among ideas for our finite attention. We employ a parsimonious agent-based model to study whether such a competition may affect the popularity of different memes, the diversity of information we are exposed to, and the fading of our collective interests for specific topics. Agents share messages on a social network but can only pay attention to a portion of the information they receive. In the emerging dynamics of information diffusion, a few memes go viral while most do not. The predictions of our model are consistent with empirical data from Twitter, a popular microblogging platform. Surprisingly, we can explain the massive heterogeneity in the popularity and persistence of memes as deriving from a combination of the competition for our limited attention and the structure of the social network, without the need to assume different intrinsic values among ideas.
authors.forename: L
authors.initials: L
authors.lastname: Weng
authors.forename: A
authors.initials: A
authors.lastname: Flammini
authors.forename: A
authors.initials: A
authors.lastname: Vespignani
authors.forename: F
authors.initials: F
authors.lastname: Menczer