title: Defining rewardable innovation in drug therapy.
abstract: Implementing mechanisms for rewarding those who introduce innovative medicinal products requires a definition of 'rewardable innovation'. Here, we propose a definition of innovation with respect to medicinal products, accompanied by a ranking of the importance of different types of innovativeness, with the aim of providing a basis for rewarding such innovation.
authors.affiliation: Department of Primary Health Care, University of Oxford, 23-38 Hythe Bridge Street, Oxford OX1 2ET, UK. jeffrey.aronson@phc.ox.ac.uk
authors.forename: Jeffrey K
authors.initials: JK
authors.lastname: Aronson
authors.forename: Robin E
authors.initials: RE
authors.lastname: Ferner
authors.forename: Dyfrig A
authors.initials: DA
authors.lastname: Hughes
mesh_terms: D003661:Decision Support Techniques; D055808:Drug Discovery; D004358:Drug Therapy; D006801:Humans; D012201:Reward