title: Marketing on a shoestring.
authors.affiliation: The Mount Sinai Medical Center, USA. Annmarie.Gothard@mssm.edu
authors.forename: Ann Marie
authors.initials: AM
authors.lastname: Gothard
authors.forename: Kate
authors.initials: K
authors.lastname: Sotiridy
mesh_terms: D002017:Budgets; D003363:Cost Control; D008389:Marketing of Health Services / Q000191:economics*; D009519:New York City; D019982:Organizational Case Studies; D014481:United States