title: [The image of dentistry. Part 2: The ideal dentist].
abstract: Our second part of the publication entitled "The image of Dentistry" discusses the properties that correspond to the ideal image of dentistry or even the ideal scientist such as the management of the dental practice, the dentist-patient relationship and the appropriate handling of the patient's emotions such as anxiety or pain. The quality of treatment and the friendly, honest and compassionate attitude of the dentist can immediately affect the image of dentistry. Therefore, the dental professional must try to keep the balance between practice profit, staffing and patient well-being in order to fulfill both social and public health responsibilities.
authors.affiliation: Zahnmedizinische Kliniken der Universitat Bern. christoph.ramseier@zmk.unibe.ch
authors.forename: Christoph A
authors.initials: CA
authors.lastname: Ramseier
authors.forename: Christian A
authors.initials: CA
authors.lastname: Wolf
mesh_terms: D002321:Career Choice; D003812:Dentist-Patient Relations; D003815:Dentists / Q000592:standards*; D004645:Empathy; D004990:Ethics, Dental; D006801:Humans; D011215:Practice Management, Dental; D024382:Professional Role; D012941:Social Responsibility; D035502:Trust