title: Sequential priming measures of implicit social cognition: a meta-analysis of associations with behavior and explicit attitudes.
abstract: In a comprehensive meta-analysis of 167 studies, the authors found that sequential priming tasks were significantly associated with behavioral measures (r = .28) and with explicit attitude measures (r = .20). Priming tasks continued to predict behavior after controlling for the effects of explicit attitudes. These results generalized across a variety of study domains and methodological variations. Within-study moderator analyses revealed that priming tasks have good specificity, only predicting behavior and explicit measures under theoretically expected conditions. Together, these results indicate that sequential priming-one of the earliest methods of investigating implicit social cognition--continues to be a valid tool for the psychological scientist.
authors.affiliation: University of North Carolina at Chapel Hill, USA. dcameron@email.unc.edu
authors.forename: C Daryl
authors.initials: CD
authors.lastname: Cameron
authors.forename: Jazmin L
authors.initials: JL
authors.lastname: Brown-Iannuzzi
authors.forename: B Keith
authors.initials: BK
authors.lastname: Payne
mesh_terms: D001290:Attitude; D003071:Cognition; D006801:Humans; D008960:Models, Psychological; D060865:Repetition Priming; D012919:Social Behavior