title: Social marketing to plan a fall prevention program for Latino construction workers.
abstract: BACKGROUND
  Latino construction workers experience disparities in occupational death and injury rates. The Occupational Safety and Health Administration funded a fall prevention training program at the University of Nevada, Las Vegas in response to sharp increases in fall-related accidents from 2005 to 2007. The grant's purpose was to improve fall protection for construction workers, with a focus on Latinos. This study assessed the effectiveness of social marketing for increasing fall prevention behaviors.
  
  
  METHODS
  A multi-disciplinary team used a social marketing approach to plan the program. We conducted same day class evaluations and follow-up interviews 8 weeks later.
  
  
  RESULTS
  The classes met trainee needs as evidenced by class evaluations and increased safety behaviors. However, Spanish-speaking Latinos did not attend in the same proportion as their representation in the Las Vegas population.
  
  
  CONCLUSIONS
  A social marketing approach to planning was helpful to customize the training to Latino worker needs. However, due to the limitations of behavior change strategies, future programs should target employers and their obligation to provide safer workplaces.
authors.affiliation: Psychosocial Nursing Department, School of Nursing, University of Nevada, Las Vegas, NV 89154, USA. nancy.menzel@unlv.edu
authors.forename: Nancy N
authors.initials: NN
authors.lastname: Menzel
authors.forename: Pramen P
authors.initials: PP
authors.lastname: Shrestha
mesh_terms: D000056:Accident Prevention / Q000379:methods*; D000058:Accidental Falls / Q000517:prevention & control*; D060389:Construction Industry; D004521:Educational Measurement; D005500:Follow-Up Studies; D006630:Hispanic or Latino; D006801:Humans; D007407:Interviews as Topic; D009505:Nevada; D016272:Occupational Health / Q000193:education*; D015397:Program Evaluation; D040242:Risk Reduction Behavior; D040241:Social Marketing