title: The multiple control of verbal behavior.
abstract: Amid the novel terms and original analyses in Skinner's Verbal Behavior, the importance of his discussion of multiple control is easily missed, but multiple control of verbal responses is the rule rather than the exception. In this paper we summarize and illustrate Skinner's analysis of multiple control and introduce the terms convergent multiple control and divergent multiple control. We point out some implications for applied work and discuss examples of the role of multiple control in humor, poetry, problem solving, and recall. Joint control and conditional discrimination are discussed as special cases of multiple control. We suggest that multiple control is a useful analytic tool for interpreting virtually all complex behavior, and we consider the concepts of derived relations and naming as cases in point.
authors.affiliation: Western Michigan University.
authors.forename: Jack
authors.initials: J
authors.lastname: Michael
authors.forename: David C
authors.initials: DC
authors.lastname: Palmer
authors.forename: Mark L
authors.initials: ML
authors.lastname: Sundberg