title: Using entertainment-education to promote cervical cancer screening in Thai women.
abstract: Southeast Asian women in California have high cervical cancer incidence and mortality rates, but low levels of Pap screening. No published reports have addressed screening among Thai women. Entertainment-education (EE) is a useful strategy for low-literacy, culturally diverse populations. This quasi-experimental study determined whether a soap-opera-themed, Thai-language EE video was superior to a print handout for increasing knowledge, attitudes, and behavioral intention toward Pap testing. No uniform differences were found between the intervention group (video) and the control group (brochure). Both educational modalities appeared to result in selected increases in knowledge and attitudes.
authors.affiliation: Department of Communications, California State University-Fullerton, P.O. Box 6846, Fullerton, CA, 92834-6846, USA. glove@fullerton.edu
authors.forename: Gail D
authors.initials: GD
authors.lastname: Love
authors.forename: Sora Park
authors.initials: SP
authors.lastname: Tanjasiri
mesh_terms: D000293:Adolescent; D000328:Adult; D000368:Aged; D001213:Asian / Q000706:statistics & numerical data*; D002140:California; D055088:Early Detection of Cancer / Q000379:methods*; D005260:Female; D006266:Health Education / Q000379:methods*; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008875:Middle Aged; D012959:Socioeconomic Factors; D013785:Thailand / Q000208:ethnology; D002583:Uterine Cervical Neoplasms / Q000175:diagnosis* / Q000208:ethnology; D014626:Vaginal Smears / Q000523:psychology / Q000706:statistics & numerical data; D014743:Videotape Recording; D055815:Young Adult