title: Comparison of 4 recruiting strategies in a smoking cessation trial.
abstract: OBJECTIVE
  To compare 4 online and off-line recruiting methods.
  
  
  METHODS
  Young adult smokers (n=3353) were recruited to a trial comparing smoking cessation services with an online health risk assessment (HRA), online ads, offline materials, and quit-line screening.
  
  
  RESULTS
  Online ads (n=1426; $41.35) and off-line materials recruited the most smokers (n=1341; $56.23) for the lowest cost. Quitline screening was more expensive (n=189; $132.22), but enrollees used cessation services the most (34%-82%). Online HRA was least successful and most  costly (n=397; $630.85) but had the highest follow-up (45%-55%).
  
  
  CONCLUSIONS
  Online ads and off-line materials were most effective and cost-effective methods.
authors.affiliation: Klein Buendel, Inc, Golden, CO, USA. dbuller@kleinbuendel.com
authors.forename: David B
authors.initials: DB
authors.lastname: Buller
authors.forename: Richard
authors.initials: R
authors.lastname: Meenan
authors.forename: Herb
authors.initials: H
authors.lastname: Severson
authors.forename: Abigail
authors.initials: A
authors.lastname: Halperin
authors.forename: Erika
authors.initials: E
authors.lastname: Edwards
authors.forename: Brooke
authors.initials: B
authors.lastname: Magnusson
mesh_terms: D000293:Adolescent; D000328:Adult; D000329:Advertising / Q000191:economics; D002986:Clinical Trials as Topic; D003365:Costs and Cost Analysis; D005260:Female; D006801:Humans; D020407:Internet / Q000191:economics; D008297:Male; D018579:Patient Selection; D018570:Risk Assessment; D016540:Smoking Cessation; D055815:Young Adult