title: Reactance to a tailored multimedia intervention encouraging teachers to promote cover-the-cough.
abstract: Teachers were presented tailored multimedia messages encouraging them to offer cover-the-cough instruction to their students. Messages were tailored by grade level (elementary, higher grade) and stage of change (preaction, action). Among teachers in the action stages, message tailoring did not make a difference. Among teachers in the preaction stages, tailored messages were rated lower than were nontailored messages. The lower ratings of the tailored messages, seemingly a reactance response, did not carry over to postintervention self-efficacy. The intervention was effective in improving self-efficacy in elementary school teachers, particularly among those in the preaction stages.
authors.affiliation: Edward R Murrow College of Communication, Washington State University, Pullman, Washington 99164, USA. prabu.david@wsu.edu
authors.forename: Prabu
authors.initials: P
authors.lastname: David
authors.forename: Aletheia
authors.initials: A
authors.lastname: Henry
authors.forename: Jatin
authors.initials: J
authors.lastname: Srivastava
authors.forename: Jason
authors.initials: J
authors.lastname: Orcena
authors.forename: Jennifer
authors.initials: J
authors.lastname: Thrush
mesh_terms: D003371:Cough; D005178:Faculty; D005260:Female; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D019212:Multimedia; D015397:Program Evaluation; D020377:Self Efficacy