title: Small retailer perspectives of the 2009 Women, Infants and Children Program food package changes.
abstract: OBJECTIVE
  To understand vendor perspectives regarding changes made in 2009 to the Special Supplemental Nutrition Program for Women, Infant, and Children (WIC) food package.
  
  
  METHODS
  Fifty-two in-depth, qualitative interviews with owners or managers of small stores in  8 urban areas across 7 states conducted 6-12 months after the changes.
  
  
  RESULTS
  Store owners experienced implementation challenges, but felt the changes increased the number of customers, sales, and profits.
  
  
  CONCLUSIONS
  This research provides vendor perspectives on the 2009 WIC  policy changes and may enhance policy implementation directed at increasing healthy food availability, particularly in urban communities.
authors.affiliation: Center for Human Nutrition, Department of International Health, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, USA. jgittels@jhsph.edu
authors.forename: Joel
authors.initials: J
authors.lastname: Gittelsohn
authors.forename: Melissa N
authors.initials: MN
authors.lastname: Laska
authors.forename: Tatiana
authors.initials: T
authors.lastname: Andreyeva
authors.forename: Gary
authors.initials: G
authors.lastname: Foster
authors.forename: Donald
authors.initials: D
authors.lastname: Rose
authors.forename: June
authors.initials: J
authors.lastname: Tester
authors.forename: Seung Hee
authors.initials: SH
authors.lastname: Lee
authors.forename: Shannon N
authors.initials: SN
authors.lastname: Zenk
authors.forename: Angela
authors.initials: A
authors.lastname: Odoms-Young
authors.forename: Tara
authors.initials: T
authors.lastname: McCoy
authors.forename: Guadalupe X
authors.initials: GX
authors.lastname: Ayala
mesh_terms: D001290:Attitude; D003132:Commerce; D005502:Food / Q000145:classification / Q000191:economics; D006801:Humans; D007407:Interviews as Topic; D018673:Nutrition Policy; D011050:Policy Making; D011632:Public Assistance / Q000331:legislation & jurisprudence*; D014481:United States; D014505:Urban Population