title: The multiple market-exposure of waste management companies: a case study of two Swedish municipally owned companies.
abstract: This paper describes how the business model of two leading Swedish municipally owned solid waste management companies exposes them to four different but related markets: a political market in which their legitimacy as an organization is determined; a waste-as-material market that determines their access to waste as a process input; a technical market in which these companies choose what waste processing technique to use; and a commercial market in which they market their products. Each of these markets has a logic of its own. Managing these logics and articulating the interrelationships between these markets is a key strategic challenge for these companies.
authors.affiliation: Department of Service Management, Lund University, Campus Helsingborg, PO Box 882, SE-251 08 Helsingborg, Sweden. herve.corvellec@ism.lu.se
authors.forename: Hervé
authors.initials: H
authors.lastname: Corvellec
authors.forename: Torleif
authors.initials: T
authors.lastname: Bramryd
mesh_terms: D040541:Marketing; D013548:Sweden; D018505:Waste Management / Q000191:economics*