title: Diversifying meat consumption patterns: consumers' self-reported past behaviour and intentions for change.
abstract: This study analysed meat consumption patterns among Finnish consumers, considering both stated past changes and intended future changes. Consumer segments with different patterns of and reasons for change were identified. Latent class analysis revealed six consumer clusters that formed three major cluster blocks. The first block, comprising 48% of the consumers, had established consumption patterns and no intentions to change them. In the second block, with 13% of the consumers, consumption patterns had already shifted towards more vegetables and less meat. The third block, with 39% of the consumers, was identified to be in the middle of a change with a general tendency to reduce the use of meat and increase the use of vegetables. Although the environmental effects of meat and animal welfare issues were important reasons for change in some clusters, healthiness was the most salient stated reason for changing consumption habits.
authors.affiliation: MTT Agrifood Research Finland, Economic Research, Latokartanonkaari 9, 00790 Helsinki, Finland. terhi.latvala@mtt.fi
authors.forename: Terhi
authors.initials: T
authors.lastname: Latvala
authors.forename: Mari
authors.initials: M
authors.lastname: Niva
authors.forename: Johanna
authors.initials: J
authors.lastname: Mäkelä
authors.forename: Eija
authors.initials: E
authors.lastname: Pouta
authors.forename: Jaakko
authors.initials: J
authors.lastname: Heikkilä
authors.forename: Jaana
authors.initials: J
authors.lastname: Kotro
authors.forename: Sari
authors.initials: S
authors.lastname: Forsman-Hugg
mesh_terms: D000827:Animal Welfare; D000818:Animals; D002755:Choice Behavior; D003258:Consumer Behavior; D004032:Diet; D005247:Feeding Behavior; D005260:Female; D005602:France; D006262:Health; D006801:Humans; D033182:Intention; D008297:Male; D008460:Meat; D008875:Middle Aged; D057566:Self Report