title: Social marketing: why injury prevention needs to adopt this behaviour change approach.
authors.forename: Joshua D
authors.initials: JD
authors.lastname: Newton
authors.forename: Michael T
authors.initials: MT
authors.lastname: Ewing
authors.forename: Caroline F
authors.initials: CF
authors.lastname: Finch
mesh_terms: D001265:Athletic Injuries / Q000517:prevention & control*; D003258:Consumer Behavior; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D009042:Motivation; D040241:Social Marketing