title: Can behavioural economics make us healthier?
abstract: Behavioural economics is becoming increasingly popular as a way to improve public health. George Loewenstein and colleagues point out some of the pitfalls and warn that it cannot be used as a substitute for conventional policies to tackle fundamental problems.
authors.affiliation: Department of Social and Decision Sciences, Carnegie Mellon University, Pittsburgh, PA 15213, USA. GL20@andrew.cmu.edu
authors.forename: George
authors.initials: G
authors.lastname: Loewenstein
authors.forename: David A
authors.initials: DA
authors.lastname: Asch
authors.forename: Joelle Y
authors.initials: JY
authors.lastname: Friedman
authors.forename: Lori A
authors.initials: LA
authors.lastname: Melichar
authors.forename: Kevin G
authors.initials: KG
authors.lastname: Volpp
mesh_terms: D060909:Economics, Behavioral; D015438:Health Behavior; D018166:Health Care Reform / Q000458:organization & administration*; D006291:Health Policy / Q000191:economics* / Q000331:legislation & jurisprudence*; D006801:Humans; D006113:United Kingdom; D014481:United States