Disentangling stereotype activation and stereotype application in the stereotype misperception task.
When forming impressions about other people, stereotypes about the individual's social group often influence the resulting impression. At least 2 distinguishable processes underlie stereotypic impression formation: stereotype activation and stereotype application. Most previous research has used implicit measures to assess stereotype activation and explicit measures to assess stereotype application, which has several disadvantages. The authors propose a measure of stereotypic impression formation, the stereotype misperception task (SMT), together with a multinomial model that quantitatively disentangles the contributions of stereotype activation and application to responses in the SMT. The validity of the SMT and of the multinomial model was confirmed in 5 studies. The authors hope to advance research on stereotyping by providing a measurement tool that separates multiple processes underlying impression formation.
Department of Psychology, University of California, Davis, CA, USA. krieglmeyer@psychologie.uni-wuerzburg.de
Regina
R
Krieglmeyer
Jeffrey W
JW
Sherman
D044383:Black People / Q000523:psychology; D005145:Face; D005260:Female; D006801:Humans; D007600:Judgment; D008297:Male; D010775:Photic Stimulation; D011581:Psychological Tests; D012938:Social Perception; D013240:Stereotyping; D044465:White People / Q000523:psychology