Deal or no deal: can incentives encourage widespread adoption of intelligent speed adaptation devices?
Given the burden of injury, economic, environmental and social consequences associated with speeding, reducing road traffic speed remains a major priority. Intelligent speed adaptation (ISA) is a promising but controversial new in-vehicle system that provides drivers with support on the speed-control task. In order to model potential system uptake, this paper explores drivers' preferences for two different types of ISA given a number of alternative fiscal incentives and non-fiscal measures, using a stated preference approach. As would be expected with such a contentious issue, the analysis revealed the presence of significant variations in sensitivities and preferences in the sample. While a non-negligible part of the sample population has such strong opposition to ISA that no reasonable discounts or incentives would lead to them buying or accepting such a system, there is also a large part of the population that, if given the right incentives, would be willing or even keen to equip their vehicle with an ISA device.
Institute for Transport Studies, University of Leeds, 34-36 University Road, Leeds LS2 9JT, United Kingdom. k.chorlton@its.leeds.ac.uk
Kathryn
K
Chorlton
Stephane
S
Hess
Samantha
S
Jamson
Mark
M
Wardman
D000054:Acceleration; D000056:Accident Prevention / Q000191:economics / Q000295:instrumentation*; D000063:Accidents, Traffic / Q000517:prevention & control*; D000328:Adult; D001185:Artificial Intelligence; D001290:Attitude; D001334:Automobile Driving / Q000331:legislation & jurisprudence / Q000523:psychology*; D001336:Automobiles / Q000191:economics; D002755:Choice Behavior; D003258:Consumer Behavior; D005260:Female; D006801:Humans; D007341:Insurance / Q000191:economics; D007407:Interviews as Topic; D035846:Law Enforcement / Q000379:methods*; D008297:Male; D008875:Middle Aged; D008962:Models, Theoretical; D009042:Motivation; D013660:Taxes; D006113:United Kingdom