Behavioral change communications on malaria prevention in Ghana.
The purpose of this study is to assess the various communications strategies designed to promote insecticide-treated nets (ITN) use among pregnant women and children. This study is an exploratory study into the communications activities by institutions involved in malaria prevention in Ghana. In-depth interviews were conducted and the data were analyzed. We found that most of the interventions are aimed at encouraging the target markets to acquire ITNs, although most messages on malaria prevention are not integrated. Several challenges were noted, including financial constraints, lack of human resources, cultural barriers, negative publicity, and negative perceptions on malaria.
Department of Marketing and Customer Management, University of Ghana Business School, Legon, Ghana. etkoduah@ug.edu.gh
Ernest Yaw
EY
Tweneboah-Koduah
Mahama
M
Braimah
Priscilla Ntriwaa
PN
Otuo
D003466:Cultural Characteristics; D005869:Ghana / Q000453:epidemiology; D015438:Health Behavior; D007722:Health Knowledge, Attitudes, Practice; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D057148:Insecticide-Treated Bednets / Q000706:statistics & numerical data*; D008288:Malaria / Q000453:epidemiology / Q000517:prevention & control*; D040241:Social Marketing