[Smoking cessation interventions in Mexico: analysis of the willingness to pay for an effective method to quit].
OBJECTIVE
To identify environmental, demographic and socioeconomic factors associated with the desire to quit, estimate the willingness to pay (WTP) for smoking cessation treatments (SCT) and to identify associated factors with this valuation.


METHODS
Using the Global Adult Tobacco Survey, Mexico 2009, we characterized 1 626 smokers. Logistic and multiple lineal regression models allowed to identify associated factors with the desire to quit and the WTP for SCT.


RESULTS
82.2 % of the current smokers who did not want to quit were men. Between those who wanted to quit, 49.8 % had been consuming tobacco every day, for more than 16 years, 57 % had made cessation attempts in the past, and around 10% knew about the existence of centers to help quit smoking. Average WTP was 2 708 Mexican pesos (MXP), with differences by educational and socioeconomic levels.


CONCLUSIONS
This evidence supports policymakers in the design of smoking cessation interventions improving national health system interventions for quit smoking.
Dirección de Economía de la Salud, Centro de Investigación en Evaluación y Encuestas, Instituto Nacional de Salud Pública, Cuernavaca, México.
Edson E
EE
Serván-Mori
Ileana B
IB
Heredia-Pi
Luz Myriam
LM
Reynales-Shigematsu
Sergio
S
Bautista-Arredondo
D000293:Adolescent; D000328:Adult; D000368:Aged; D003362:Cost-Benefit Analysis; D003365:Costs and Cost Analysis; D005260:Female; D006801:Humans; D008297:Male; D008800:Mexico; D008875:Middle Aged; D008962:Models, Theoretical; D009313:National Health Programs / Q000191:economics; D011050:Policy Making; D016540:Smoking Cessation / Q000191:economics / Q000523:psychology*; D012959:Socioeconomic Factors; D061485:Tobacco Use Cessation Devices / Q000191:economics; D055815:Young Adult