Making estimates and sensitivity to anchors: exploring the role of hemispheric processing.
In this paper we set out to explore how the processing differences associated with the respective hemispheres would influence susceptibility to anchoring effects. To do so we provided participants with both a positive and negatively valenced anchoring task. Based on prior research, we predicted stronger anchoring effects under conditions of right hemisphere activation and relatively attenuated anchoring effects under left hemisphere activation. Further, based on the valence hypothesis, we predicted stronger anchoring effects under conditions of hemispheric-valence consistency. Our results support the former hypothesis but do not support the latter.
Department of Psychology, Appalachian State University, Boone, NC 28608, USA. MCELROYGT@appstate.edu
Todd
T
McElroy
Nathan
N
Stroh
D000339:Affect; D000704:Analysis of Variance; D003463:Cues; D003657:Decision Making / Q000502:physiology*; D005260:Female; D007839:Functional Laterality / Q000502:physiology*; D006801:Humans; D007389:Internal-External Control; D007600:Judgment / Q000502:physiology*; D008297:Male; D011237:Predictive Value of Tests; D012680:Sensitivity and Specificity; D013334:Students; D014495:Universities