[Tobacco advertising and promotions: changes in reported exposure in a cohort of Mexican smokers].
OBJECTIVE
To determine in a population-based sample of smokers the level exposure to tobacco industry marketing through different channels before and after their restriction through the General Tobacco Control Law of 2008.


METHODS
Data were analyzed from a cohort of adult smokers from four Mexican cities who were surveyed in 2007 and 2008. GEE models were estimated for each indicator of advertising and promotion exposure.


RESULTS
Increases were found in report of receiving free samples of tobacco (3.7-8.1%), branded clothing (3.6-6.4%), noticing tobacco industry sponsored events (1.9-4.7%) and noticing ads in bars (21.4-28%). Noticing outdoor advertising decreased over this time (54.7 a 47.2%).


CONCLUSIONS
Our findings confirm tobacco industry shifting of marketing efforts when advertising and promotion bans are not comprehensive. There is a need to monitor compliance with marketing bans while working to make them comprehensive.
Instituto Nacional de Salud Pública, Cuernavaca, Morelos, México. rphernandez@insp.mx
Rosaura
R
Pérez-Hernández
James F
JF
Thrasher
Rosibel
R
Rodríguez-Bolaños
Inti
I
Barrientos-Gutiérrez
Norma A
NA
Ibáñez-Hernández
D000329:Advertising / Q000191:economics / Q000706:statistics & numerical data* / Q000639:trends; D015331:Cohort Studies; D003625:Data Collection; D005381:Financing, Organized; D006293:Health Promotion; D006801:Humans; D008800:Mexico; D010565:Persuasive Communication; D011640:Public Policy; D012907:Smoking / Q000523:psychology*; D012959:Socioeconomic Factors; D019460:Tobacco Industry / Q000191:economics; D014505:Urban Population