Achieving donor repetition and motivation by block leaders among current blood donors.
This paper presents an explicative model on the recommendation of donating blood made to relatives and friends by current donors. This model establishes satisfaction and intention to return as direct antecedents, and the quality perceived in the donation process and the existence of inhibitors as indirect antecedents. The results show that (1) the perceived quality has a positive influence on satisfaction and intention to return; (2) the intention to donate again depends positively on satisfaction, but negatively on the existence of internal and external inhibitors; and lastly (3) the recommendation to donate depends on donor satisfaction and their intention to return to donate, this being the most influential factor. At the same time, we contrasted how the model does not vary, whether it is a first-time donor or a repeat donor.
Universidad de Las Palmas de Gran Canaria, Facultad de Economía, Empresa y Turismo, Edificio Departamental de Empresariales, Módulo C-1.05, Campus de Tafira, 35017 Las Palmas de Gran Canaria, Spain. jmartin@dede.ulpgc.es
Josefa D
JD
Martín-Santana
Asunción
A
Beerli-Palacio
D000293:Adolescent; D000328:Adult; D001782:Blood Donors / Q000523:psychology*; D005260:Female; D006801:Humans; D008297:Male; D008875:Middle Aged; D008960:Models, Psychological; D009042:Motivation; D010549:Personal Satisfaction; D011795:Surveys and Questionnaires; D055815:Young Adult