Effect of the exposure to TV food advertisements on the consumption of foods by mothers and children.
Foods advertised were recorded in 2 television (TV) channels. The present article studies the association between products advertised and those consumed by mothers and children. A total of 365 mothers and their children were assessed. A positive correlation was observed between the food advertisements that the mothers recalled and the frequency of TV food advertisements (Rho = 0.44, P = 0.03). A positive correlation was found between the frequency of the foods advertised on TV and the consumption of these by the mothers (r = 0.73, P = 0.0001) and their children (Rho = 0.66, P = 0.0001). These results suggest that TV advertisements influence the food choices of mothers and children.
Universidad Autónoma de Baja California, Mexico.
Glenda
G
Díaz-Ramírez
Arturo
A
Jiménez-Cruz
Maria de las Cruces
Mde L
Souto-Gallardo
Montserrat
M
Bacardí-Gascón
D000328:Adult; D000329:Advertising; D002675:Child, Preschool; D004032:Diet; D005247:Feeding Behavior; D005260:Female; D006801:Humans; D007223:Infant; D011939:Mental Recall; D009035:Mothers; D009765:Obesity / Q000209:etiology*; D013690:Television