College students' alcohol displays on Facebook: intervention considerations.
OBJECTIVE
The purpose of this study was to investigate college freshmen's views towards potential social networking site (SNS) screening or intervention efforts regarding alcohol.


METHODS
Freshmen college students between February 2010 and May 2011.


METHODS
Participants were interviewed; all interviews were audio-recorded and transcribed. Qualitative analysis was conducted using an iterative approach.


RESULTS
A total of 132 participants completed the interview (70% response rate), the average age was 18.4 years (SD 0.49), and 64 were males (48.5%). Three themes emerged from our data. First, most participants stated they viewed displayed alcohol content as indicative of alcohol use. Second, they explained they would prefer to be approached in a direct manner by someone they knew. Third, the style of approach was considered critical.


CONCLUSIONS
When approaching college students regarding alcohol messages on SNSs, both the relationship and the approach are key factors.
Department of Pediatrics, Section of Adolescent Medicine, School of Medicine, University of Wisconsin-Madison, Madison, Wisconsin 53705, USA. mamoreno@pediatrics.wisc.edu
Megan A
MA
Moreno
Allison
A
Grant
Lauren
L
Kacvinsky
Katie G
KG
Egan
Michael F
MF
Fleming
D000293:Adolescent; D000428:Alcohol Drinking / Q000453:epidemiology / Q000523:psychology*; D003142:Communication; D037001:Directive Counseling; D005260:Female; D006266:Health Education; D006801:Humans; D007398:Interpersonal Relations; D008297:Male; D036301:Qualitative Research; D012309:Risk-Taking; D057566:Self Report; D061108:Social Media; D013334:Students / Q000523:psychology*; D013637:Tape Recording; D014495:Universities; D055815:Young Adult