Targeted population health management can help a hospital grow market share.
In 2005, St. Luke's Hospital in Chesterfield, Mo., launched the "Passport to Wellness" program to help employers reduce preventable illnesses by providing access to screenings, health education, health coaching, disease management, and healthy lifestyle programs. The program was designed to influence consumer choice of hospitals and physicians and influence health insurance purchasing decisions. St. Luke's program also met goals created by local businesses, including identifying health risks of each employer's workforce and reducing health-related costs.
St. Luke's Hospital, Chesterfield, Mo., USA. gary.olson@stlukes-stl.com
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D002391:Catchment Area, Health; D004469:Economics, Hospital; D006264:Health Benefit Plans, Employee; D006293:Health Promotion / Q000458:organization & administration*; D016519:Hospitals, Religious; D008389:Marketing of Health Services; D008923:Missouri; D019982:Organizational Case Studies; D014481:United States