title: The role of self-involvement in shifting IAT effects.
abstract: Explicit measures can be affected by self-involvement in processing of a message (Johnson & Eagly, 1989). Here, we show that self-involvement in a counter-stereotypical message also influences implicit measures such as the Implicit Association Test (Greenwald, McGhee, & Schwartz, 1998). In our study, racial attitudes changed only after reading a counter-stereotypical scenario in which participants were asked to imagine themselves as victims of an assault as opposed to simply imagine an assault to a person. This shift did not depend on evaluative instructions and it was transient as it was no longer present after 1 week. These results suggest that the self-involvement might be an important factor in shifting implicit measures.
authors: Department of Communication and Economics, University of Modena and Reggio Emilia, Italy. maddalena.marini@unimore.it
authors: Maddalena
authors: M
authors: Marini
authors: Sandro
authors: S
authors: Rubichi
authors: Giuseppe
authors: G
authors: Sartori
mesh_terms: D000293:Adolescent; D000328:Adult; D001290:Attitude; D005260:Female; D006801:Humans; D008297:Male; D011287:Prejudice / Q000523:psychology*; D011822:Race Relations / Q000523:psychology*; D015203:Reproducibility of Results; D012649:Self Concept; D012933:Social Identification; D013240:Stereotyping; D011795:Surveys and Questionnaires / Q000592:standards*; D055815:Young Adult