title: Preparing for bike-sharing: insight from focus groups and surveys, Chattanooga, Tennessee, 2010.
abstract: OBJECTIVE
  To obtain in-depth community input using qualitative and quantitative methods to guide development and marketing of a bike-share program in Chattanooga, Tennessee.
  
  
  METHODS
  Focus groups and surveys assessed bicycling attitudes, beliefs, barriers, and behaviors of residents, workers, and university students. The authors completed nine focus groups (N = 56): five sessions with downtown workers, three with downtown residents, and one with university students.
  
  
  RESULTS
  Health, recreation and transportation benefits of bicycling were commonly identified. Concerns regarding bicycling in traffic are apparent because of lack of facilities and a need for public education on safe motorist and bicyclist behavior. Practical limitations can inhibit bicycling during the day, including shower access and personal hygiene concerns.
  
  
  CONCLUSIONS
  Public desire for environmental, educational, and enforcement tactics to support safe bicycling was noted. Marketing tactics for bike-share usage should emphasize health, recreational, and transportation benefits. Worksites can reduce barriers related to bicycling and encourage bike-share use. Future studies should assess bike-share impact on perceptions and behavior, as well as the resulting policy and environmental changes.
authors: Centers for Disease Control and Prevention, Atlanta, GA, USA.
authors: Kassi M
authors: KM
authors: Webster
authors: Christopher J L
authors: CJ
authors: Cunningham
mesh_terms: D000328:Adult; D001290:Attitude; D001642:Bicycling; D003625:Data Collection; D005260:Female; D017144:Focus Groups; D015438:Health Behavior; D006801:Humans; D008297:Male; D008875:Middle Aged; D011998:Recreation; D012449:Safety; D013714:Tennessee; D014186:Transportation; D055815:Young Adult