title: Enhancing industry-based dissemination of an occupational sun protection program with theory-based strategies employing personal contact.
abstract: OBJECTIVE
  Industry-based strategies for dissemination of an evidence-based occupational sun protection program, Go Sun Smart (GSS), were tested.
  
  
  METHODS
  Two dissemination strategies were compared in a randomized trial in 2004-2007.
  
  
  METHODS
  The North American ski industry.
  
  
  METHODS
  Ski areas in the United States and Canada (n  =  69) and their senior managers (n  =  469).
  
  
  METHODS
  Employers received GSS through a basic dissemination strategy (BDS) from the industry's professional association that included conference presentations and free starter kits. Half of the areas also received the enhanced dissemination strategy (EDS), in which project staff met face-to-face with managers and made ongoing contacts to support program use.
  
  
  METHODS
  Observation of program materials in use and managers' reports on communication about sun protection.
  
  
  METHODS
  The effects of two alternative dissemination strategies were compared on program use using PROC MIXED in SAS, adjusted for covariates using one-tailed p values.
  
  
  RESULTS
  Ski areas receiving the EDS used more GSS materials (x¯  =  7.36) than those receiving the BDS (x¯  =  5.17; F  =  7.82, p < .01). Managers from more areas receiving the EDS reported communicating about sun protection in employee newsletters/flyers (x¯  =  .97, p  =  .04), in guest e-mail messages (x¯  =  .75, p  =  .02), and on ski area Web sites (x¯  =  .38, p  =  .02) than those receiving the BDS (x¯  =  .84, .50, .15, respectively).
  
  
  CONCLUSIONS
  Industry professional associations play an important role in disseminating prevention programs; however, active personal communication may be essential to ensure increased implementation fidelity.
authors: Klein Buendel, Inc., Golden, CO 80401, USA. dbuller@kleinbuendel.com
authors: David B
authors: DB
authors: Buller
authors: Peter A
authors: PA
authors: Andersen
authors: Barbara J
authors: BJ
authors: Walkosz
authors: Michael D
authors: MD
authors: Scott
authors: Gary R
authors: GR
authors: Cutter
authors: Mark B
authors: MB
authors: Dignan
authors: Ilima L
authors: IL
authors: Kane
authors: Xiao
authors: X
authors: Zhang
mesh_terms: D000293:Adolescent; D000328:Adult; D000368:Aged; D002170:Canada; D003142:Communication; D055317:Evidence-Based Practice; D005260:Female; D006266:Health Education / Q000379:methods; D007722:Health Knowledge, Attitudes, Practice; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D007221:Industry; D033181:Information Dissemination / Q000379:methods*; D007398:Interpersonal Relations; D008297:Male; D008875:Middle Aged; D008960:Models, Psychological; D008962:Models, Theoretical; D015999:Multivariate Analysis; D016272:Occupational Health; D016730:Program Development; D040241:Social Marketing; D013223:Statistics as Topic; D059405:Sun Protection Factor; D013473:Sunscreening Agents / Q000009:adverse effects; D014466:Ultraviolet Rays / Q000009:adverse effects*; D014481:United States; D055815:Young Adult
chemical_list: D013473:Sunscreening Agents