A layered approach to raising public awareness of macular degeneration in Australia.
Between 2007 and 2011, the Australian Macular Degeneration Foundation conducted a multifaceted campaign to increase public awareness of macular degeneration. Regular national polls conducted by an independent social research company have shown that awareness of macular degeneration increased from 47% to 80% in Australians aged 16 years or older and from 58% to 92% in those aged 50 years or older. The percentage of people aged 50 years or older who reported having had their macula checked in the 2 years prior to the survey increased from 33% to 70% from 2007 to 2011. Other measures, including analysis of Medicare data, have confirmed the success of the campaign.
Australian Macular Degeneration Foundation, Sydney, Australia.
Julie
J
Heraghty
Robert
R
Cummins
D000293:Adolescent; D001315:Australia; D003625:Data Collection; D006266:Health Education; D007722:Health Knowledge, Attitudes, Practice; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D008268:Macular Degeneration / Q000175:diagnosis / Q000517:prevention & control* / Q000628:therapy; D008875:Middle Aged