title: Marketing metrics for medical practices.
abstract: There's a saying by John Wanamaker who pontificated, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half". Today you have opportunities to determine which parts of your marketing efforts are effective and what is wasted. However, you have to measure your marketing results. This article will discuss marketing metrics and how to use them to get the best bang for your marketing buck.
authors: Tulane Medical School, USA.
authors: David
authors: D
authors: Zahaluk
authors: Neil
authors: N
authors: Baum
mesh_terms: D000329:Advertising; D008389:Marketing of Health Services / Q000458:organization & administration*; D011216:Practice Management, Medical; D014481:United States