title: Communicating food safety, authenticity and consumer choice. Field experiences.
abstract: The paper reviews patented and non-patented technologies, methods and solutions in the area of food traceability. It pays special attention to the communication of food safety, authenticity and consumer choice. Twenty eight recent patents are reviewed in the areas of (secure) identification, product freshness indicators, meat traceability, (secure) transport of information along the supply chain, country/region/place of origin, automated authentication, supply chain management systems, consumer interaction systems. In addition, solutions and pilot projects are described in the areas of Halal traceability, traceability of bird's nests, cold chain management, general food traceability and other areas.
authors.affiliation: Rambla Exposicio 89 1r 1a, E-08800 Vilanova i la Geltru, Spain. heiner@syntesa.eu
authors.forename: Heiner Lehr
authors.initials: HL
authors.lastname: Syntesa
mesh_terms: D000818:Animals; D003142:Communication; D003258:Consumer Behavior; D004032:Diet; D005504:Food Analysis / Q000379:methods*; D005518:Food Preferences; D059022:Food Safety; D005523:Food Supply; D006801:Humans; D008460:Meat / Q000032:analysis; D010330:Patents as Topic