Marketing and medicine: a questionable mix.
Historically, medicine has been an evolving art and science. It never remains the same. Only in the past few decades has it been acceptable for doctors to market and promote their practices. This article will review the history of medical marketing and provide ethical examples of marketing that might be available to any physician, in any practice, and in any geographic location.
Arizona Itnstitute of Urology, 1100 N. El Dorado Place, Tucson, AZ 85715, USA. doctorwhiz@gmail.com
Michael E
ME
Moran
Neil H
NH
Baum
D049673:History, 20th Century; D049674:History, 21st Century; D006801:Humans; D008389:Marketing of Health Services / Q000266:history* / Q000458:organization & administration*; D008402:Mass Media; D011216:Practice Management, Medical / Q000266:history* / Q000458:organization & administration*; D061108:Social Media; D012955:Societies, Medical / Q000458:organization & administration