title: Using communication theory for health promotion: practical guidance on message design and strategy.
abstract: According to the U.S. Department of Health and Human Services, health communication is "the study and use of communication strategies to inform and influence individual and community decisions that enhance health." The purpose of this article is to look at how health educators can use communication theory to create messages that are innovative, relatable, and motivating to intended audiences. Three specific communication theories are presented, along with examples of how they have been successfully used in behavior change initiatives. These three theories are offered in an effort to stimulate further investigation into how theory supports the creation of targeted, tailored, and effective communication strategies.
authors.affiliation: Emerson College, Boston, MA, USA.
authors.forename: Timothy
authors.initials: T
authors.lastname: Edgar
authors.forename: Julie E
authors.initials: JE
authors.lastname: Volkman
mesh_terms: D015438:Health Behavior; D058015:Health Communication / Q000379:methods*; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D007257:Information Theory