title: Words as environmental cues: the effect of the word "loving" on compliance to a blood donation request.
abstract: In a field setting, students (N = 3600) on different campus locations were solicited to give blood during a special one-day drive. Solicitations were made through face-to-face interactions. The solicitors wore a white T-shirt with different inscriptions: no inscription, Loving = Helping, Donating = Helping. Results showed that, when compared to the no inscription condition, the number of donors increased when the solicitor-confederates wore the T-shirt Loving = Helping whereas no effect was found when the confederates wore the T-shirt Donating = Helping. The activation spreading theory is used to explain these results. The practical application of these results for blood donation drives and other health-related fundraising events is explored.
authors.affiliation: Université de Bretagne-Sud, France.
authors.forename: Virginie
authors.initials: V
authors.lastname: Charles-Sire
authors.forename: Nicolas
authors.initials: N
authors.lastname: Guéguen
authors.forename: Alexandre
authors.initials: A
authors.lastname: Pascual
authors.forename: Sébastien
authors.initials: S
authors.lastname: Meineri
mesh_terms: D000328:Adult; D001782:Blood Donors / Q000523:psychology*; D003463:Cues; D005260:Female; D006379:Helping Behavior; D006801:Humans; D008149:Love; D008297:Male; D009042:Motivation / Q000502:physiology*; D011581:Psychological Tests; D055815:Young Adult