title: What business are we in? The emergence of health as the business of health care.
authors.affiliation: Philadelphia Veterans Affairs Medical Center, and the Wharton School, University of Pennsylvania, Philadelphia, USA.
authors.forename: David A
authors.initials: DA
authors.lastname: Asch
authors.forename: Kevin G
authors.initials: KG
authors.lastname: Volpp
mesh_terms: D003132:Commerce; D003695:Delivery of Health Care / Q000191:economics* / Q000458:organization & administration / Q000592:standards; D006801:Humans; D014481:United States