title: The positive influence of state agricultural marketing programs on adults' fruit and vegetable consumption.
abstract: OBJECTIVE
  To assess whether state-sponsored agricultural marketing programs had a positive influence on adult consumers' fruit and vegetable consumption.
  
  
  METHODS
  Differences in fruit and vegetable consumption between 2000 and 2005 in states that initiated marketing campaigns during this period and those that did not were examined.
  
  
  METHODS
  A representative sample (n  =  237,320) of adults aged 18 and older from states with and without marketing programs was used. The study used data from the 2000 and 2005 Behavioral Risk Factor Surveillance System.
  
  
  METHODS
  The number of fruit and vegetable servings per week and the percentage of respondents consuming five or more servings of fruits and vegetables per day were examined.
  
  
  METHODS
  Between-subjects analysis of variance and logistic regression.
  
  
  RESULTS
  In the absence of a marketing campaign, there was a significant decrease in fruit and vegetable consumption between 2000 and 2005. In states with campaigns, consumption remained stable or increased. Marketing effects were stronger for women than for men. Conclusions . State-sponsored agricultural marketing programs had favorable effects on consumers' consumption of fruits and vegetables.
authors.affiliation: Department of Marketing and Logistics, Sam M. Walton College of Business, University of Arkansas, Fayetteville, AR 72701, USA. ehowlett@uark.edu
authors.forename: Elizabeth A
authors.initials: EA
authors.lastname: Howlett
authors.forename: Scot
authors.initials: S
authors.lastname: Burton
authors.forename: Christopher L
authors.initials: CL
authors.lastname: Newman
authors.forename: Michel A
authors.initials: MA
authors.lastname: Faupel
mesh_terms: D000328:Adult; D000383:Agriculture; D040343:Behavioral Risk Factor Surveillance System; D004032:Diet / Q000523:psychology / Q000706:statistics & numerical data*; D005260:Female; D005518:Food Preferences / Q000523:psychology; D005638:Fruit; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D016015:Logistic Models; D008297:Male; D040541:Marketing; D015397:Program Evaluation; D012737:Sex Factors; D013219:State Government; D014481:United States; D014675:Vegetables